.. according to one of verge's core members in this post https://medium.com/vergecurrency/verge-from-seed-to-revolution-fc3833333ba5:
"Upon having both parties coming to a consensus we on the Verge Currency team quickly set out to make this deal a reality. The task at hand was to raise a whopping 75,000,000 XVG to cover the following:
Cost of integrating into their extensive network of payment gateway and websites.
A massive marketing campaign to span the globe.
International press releases and news coverage.
Ledger nano/Trezor hardware integration.
And so much more."
Happening at 10am EST