Meet your new fav term: curation
Micro-influencers are the most powerful and direct channels to reach audiences through.
These influencers create content or maintain social media channels about niche topics, with small (usually less than 10,000) but extremely loyal follower bases. They’re just people, like you, not a celebrity or a public figure — maybe just a local hero, if that.
Anyone can be a micro-influencer. Not to come on too strong, but if you’ve got a couple of hundred friends, or even an active handful, then you most likely already are an influencer.
And unlike massive influencers with follower bases in the hundreds of thousands, micro-influencers have a much more direct and effective relationship with their audience.
The smart people over at Nielsen say that micro-influencers deliver 11 times more ROI than macro-influencers. Ok ok, strong stat, ok.
But if you’re thinking, ‘it still kind of feels like I’m not making 11 times more than Instagram’s Fat Jewish,’ or that ‘Kylie Jenner’s definitely raking in more than I am,’ well you’re around $1,000,000 worth of influencer payment correct.
Brands and social media agencies are starting to recognize the effectiveness of micro-influencers, over their more generalized and expensive macro-influencer counterparts.
But they haven’t found a way to properly compensate them for their engagement power.
Mainstream social media influencership is still a game of numbers
Social media agencies tout the power of micro-influencers, both for their effectiveness but also for their cost effectiveness. Compared to the massive costs claimed by macro-influencers, micro-influencers are a steal at an average $160 per post, says Digital Marketing.
Here’s the truth:
Influencers are compensated based on the size of their follower bases, and not based on actual brand engagement.
Even though followers of a niche account are 60% more likely to follow through with a desired action (thank you HelloSociety), micro-influencers are not getting rewarded for it.
VIDDO the new fair revenue distribution video platform for…micro-influencers
VIDDO’s core principle is fair revenue distribution for all video stakeholders.
The platform rewards everyone involved in the creation and distribution of video content from the very first click or view forward. The best part: it doesn’t matter how big (or more importantly, how small) your follower base is, and you don’t have to create any content yourself!
In other words: You can earn Points and exchange them for money on VIDDO without creating a single second of your own content. All you need is a handful of friends that love your taste in videos!
Introducing: VIDDO Curators
VIDDO is defining a new role in social media: The Curator! Anyone can become a curator. And a curator is a micro-influencer who is fairly rewarded for sharing content to their follower base.
Why would we do this??:
By encouraging anyone to become a curator, and rewarding curators equally for every single view a video gets, VIDDO promotes video virality on a more effective level than any existing video platform.
How to become a curator on VIDDO
Curating videos and earning VIDDO points for distribution is really easy — in fact, if you have a Spotify or YouTube playlist already, you’re already doing much of the same.
The main difference:
You’ll be fairly compensated based on how many views or clicks your shared videos receive, and only that — no weighting for follower bases or celebrity clout, no expensive content creation.
There are two ways to become a curator on VIDDO:
If you’re a content creator, just keep uploading original content and building a follower base
If you’re not a content creator, just curate collections of videos based on specific topics
Uploading original content
Let’s say you’re a yoga-lover who regularly posts videos of your short yoga flows as inspiration for yourself and others.
On VIDDO you set the Points price for this uploaded content. Each time one of your followers watches one of your videos, you earn Points, which you can cash out to a fiat bank account!
Curating collections based on specific topics
A lot of people in your social media network also love yoga. But they don’t really have the time or know-how to make #yogaenvy videos like yourself. So they don’t post their own content.
But they are constantly researching, watching and sharing content that inspires them — including yours!
Instead of posting content, they create ‘collections’ of videos. Their friends know they’ve got great taste in yoga inspiration, so they constantly check back to watch the new must-see videos. And just like that, a micro-influencer is born!
Every time that someone watches a video in a collection, the engagement is tracked in a Blockchain ledger and the curator immediately receives a share of the Points paid by the viewer.
Through their shares, some of your videos have gone viral and brought a lot of awareness and new followers to your own channel. And through this process, everything is cyclical, and everything makes sense, namaste.
We’ve saved the best for last: Cashing out your Points to a personal bank account
On VIDDO you can cash out your Points every month.
Your Points aren’t just ways to pay for videos, feature films, educational content, how-to’s and more.
For VIDDO members with a ProAccount, Points can be exchanged for cold hard cash.
Whether you decide to upload your own original content or curate the living daylights out of your favorite hobbies in the whole world, you now have the tools to make real money off of it. Fairly.
Find out more about VIDDO at viddo.io!