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The Importance of a Multi Screen Marketing Strategy
How often have you done a search on your smartphone or tablet to complete a project on your laptop?
More than 70% of users search for information using multiple devices simultaneously.
Easy access to fast 4G and WiFi coupled with the improved functionality of Smartphones and Tablets is changing the way we work forever.
The most important cross platform content strategy to get right is video.
55% of people watch video online every day (MWP)
The challenge is to create video that translates well between multiple screens.
With this in mind, videos need to be optimised for the smaller screen sizes.
Square video (1:1) takes up 78% more screen real estate on a mobile news feed than landscape (16:9)
. Text, graphics, logos and product shots should be large enough to be easily seen on the smaller mobile screens.
85% of Facebook video is watched without sound making easy to read text even more important.
Focusing on text size and visuals at the early stage of your video production will ensure your content is delivered to maximum effect when viewed on smaller screens.
In 2016 mobile video views exceeded those on desktop and laptops for the first time ever.
VentureBeat recently found 92% of Facebook daily users (1.09 billion) accessed it via mobile. By 2017, online video will account for 74% of online traffic (KPCB).
For help with your, Multi Screen Marketing Strategy call us now on : 08456 170 697 or go to : http://www.novalead.co.uk
Novalead Limited offers free marketing strategy sessions. Email: [email protected] or call us on: 08456 170 697 to find out more. Novalead Creative Marketing Solutions
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In this video you will learn about:
"Video Marketing"
"Using Video Marketing for Business"
"Video Marketing for Business"
"How to Grow Your Business With Video"
"How to Grow Your Business With Video Marketing"
"How to Grow Your Business"
"How to Grow Your Business with Online Video"
"Grow Your Business"
"Grow Your Business with Video Marketing"
"Grow Your Business With Video"
"Grow Your Email List with Video Marketing"
"Get Qualified Leads with Video Marketing"