In a world dominated by visual content, a captivating video can help drive your brand’s success. But creating stunning video content is only possible with the help of an editing program. Most renowned video editing tools carry a high price tag, but there are some equally good options that don’t cost a penny. That’s great news for the starry-eyed entrepreneur. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best free video editing software out there will make your brand look slick and professional.
Let’s dive in! Here are our recs for the top 5 best pieces of video editing software or video editing apps for beginners—from cheapest (i.e. free!) to most expensive.
1). Premiere Pro: the best video editing software overall - When it comes to the best video editing software, you can't get better than Adobe's industry leading tool Premiere Pro. Available for both Windows and Mac users, this quality software has everything you need to create truly show-stopping video.
2). Apple iMovie - iMovie’s ten high-fidelity filters are some of the classiest in the video editing game; and if you’re shooting on your iPhone, or have been editing a project on your iPad, you can use AirDrop to wirelessly and seamlessly transfer your project over to your Mac.
3). Final Cut Pro X: the best choice for Mac users - If you're an Apple fan, Final Cut Pro is the video editing software for you. Coming in a very close second to the quality and feature-rich toolset of Premiere, Final Cut Pro will have you editing videos like a pro in no time.
4). Windows Movie Maker for Windows 7/8 - Windows Movie Maker was once the most popular free video editing tool for Windows, and users can make home movies by simple drag-and-drop. It contains features such as video effects, video transitions, adding titles/credits, audio track, timeline narration, and Auto Movie.
5). Filmora9 - Filmora9 by Wondershare is a great tool for enthusiastic amateurs and those just starting out. It has a simple, clean, and intuitive interface that’s easy to understand and navigate, and plenty of effects and filters that can be easily applied to footage (YouTubers rejoice). The royalty-free sound library, with effects and music, makes it easy to add emotion and flair.