Is Video the foremost Effective style of Communication?
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The recent remark says "An image is value 1000 words," which means many alternative refined ideas, details, and expressions are often communicated with merely one image. If that's the case, what's a video worth? Video generally consists of twenty-four pictures per second and typically includes audio music, sound effects, or the spoken word.
there's a transparent technical advantage to victimization video over a still image since there is rather more that may be packed into a video. A video additionally generally contains many alternative shots with many different actions happening on the screen.
thus the video is that the clear winner, right?
Well, I might argue that a precise level of care must be taken so as to speak the message properly. In alternative words, video can actually be much more impactful if all the junk is cut out of it. I favor considering video production as to how to speak an inspiration or an emotion, that is typically tied to a story or a brand. this may be finished as a still image if desired, however, there are more choices and tools if it's accomplished with video, and that I believe a video is far more effective. In fact, the information kicking off in recent years supports that.
in keeping with Brightcove, a cloud-based online video delivery platform, social video generates 1200% more shares than text and pictures combined.
It's not as easy as grabbing your phone and informing somebody at the office, though. Brightcove additionally states that 62% of customers are more seemingly to possess a negative whole perception of a brand that printed a poor-quality video.
Video production provides the creators with more tools to figure with so as to speak the message. The refined social interactions between 2 people, or the quiet music that crescendos into a spectacular chorus will have rather more impact in expressing the correct feeling or message. The audience is persuaded into a precise feeling not solely by what they hear, but the actions and story development on the screen, the expansion, and development of characters, or the masterfully composed pictures sequenced along simply right.
I personally believe that video is and can continuously be the foremost powerful medium for communicating. If an image is valued at 1000 words, what's the video worth at twenty-four frames per second? perhaps a video is worth 100 thousand words...
