Just post good content, and you shouldn't feel guilty about it. Unfortunately this is pretty much the same across the board, as a marketer by trade (and hopefully not much longer) this is a shitty reality one must accept. I make much less money than I could be because I quit working with the fucking machine and instead opted for only helping small businesses that I believe in. For small business its such an uphill battle and its all about finding how to spend the least on marketing, but having zero dollars for marketing is going to be extremely difficult.