Consumers who turned to online shopping during the pandemic have chosen to remain there, with those returning to in-store wishing on online research to guide their decisions. Consumers realized the importance of “connection” and were forced to adapt and connect in new ways including social feeds, livestreaming, mobile and more, specifically across video and connected TV. In fact, the anticipated growth of social commerce from 10% of all e-commerce to 17% by 2025 are driven by Gen Z and millennial consumers and nearly two-thirds (64%) of social media users — an estimated 2 billion social buyers — said they made an acquisition on social media within the past year.
Walmart Connect is committed to improving and innovating new ways for suppliers and sellers to attach with customers throughout the consumer journey by creating a multilateral culture of experimentation. Walmart Connect recently announced the evolution of its Partner Program strategy to form a strong, diverse ecosystem that may expand advertiser support, increase services and deliver access anywhere advertisers must have it. Today, we’re building on it strategy by announcing our Innovation Partners. because the media funnel continues to collapse, advertisers are realizing the chance to succeed in shoppers on leading platforms where they're increasingly spending their time.
These strategic partnerships provide ‘Test and Learn’ opportunities with social, entertainment, t-commerce and live streaming throughout the whole season. The newly expanded offering includes additional touchpoints and channels to achieve customers wherever they're with new ad formats. Together, we'll work with each partner to more deeply connect advertisers with customers throughout key moments within the shopper journey so as to produce the most effective solutions for advertisers.
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