82 gallons of water is how much the average American uses daily.
300 gallons is the average amount a household uses.
36.9 billion is the combined number of gallons used by all households daily.

Amazing thing is drinking water or products with water is only half a gallon a day per person.

Checking where the main uses are, it goes in the following.

- 24% for toilets 
- 20% for showers 
- 19% for faucets 
- 17% for washing machines
- 12% water leakage
- The rest going to minimal things such as personal use.

That’s also only for indoor water use, where it’s estimated a national average of 30% of water is used in homes outdoors, where it has a big range being as low as 0% for some households and as high as 90% for others.

That’s water use for the home, but what’s even more incredible is how small home water use is to the bigger picture.

America uses 322 billion gallons of water per day.
Only 11.5% comes from home use.

The bigger uses are agriculture at 36.6% and thermoelectric power at 41%, which is what is needed for coal, gas, geothermal and nuclear plants.

That’s 88.5% of water, with the rest being for more niche uses spread over about 20 smaller areas.

It’s also a major industry with a massive infrastructure cost.

The US has since 1955 spent 444 billion on infrastructure related to water supply, treatment and transportation. Adjusted for inflation, it’s estimated to be over 2 trillion dollars.

113 billion is how much the US spends yearly on water currently. That is everything from supply, treatment, toilets and that process. Not even including the 18.5 billion spent on bottled water and even more spent on other drinks.

That’s water in the US and something with occasional big issues such as California, it’s something the US pretty much has control over.

But what about Africa?

206 million is the population of Nigeria today.
Up from 95 million by 1990.

The population of Nigeria is expected to grow to over 400 million by 2050. Only part of the 1.2 billion person growth Africa will have in the next 30 years, where it’s expected to grow from 1.3 billion people to 2.5 billion as a continent.

Focusing on Nigeria though, because it’ll in 2050 have nearly the same population size as the US.

432 billion is the current GDP of Nigeria.
$2,107 per person.

By 2050, it’s projected GDP will be 6 trillion.
$15,000 will be the per person GDP.

That obvious increase in standard of living, will mean Nigeria will hit higher water demands.

Currently, 30% of Nigerian children don’t get enough water.

Nigerian households are capped to 9 liters of water a day.
Only 2.4 gallons.

That means Nigerian households aren’t even using 1% of the water American households use.

Why only 44% of Nigerian households have working toilets and almost all of them use less water, which causes sewage issues.

This is why any investment going forward in water might be the industry to be in.

• Better sprinkler tech
• Irrigation
• Desalinization
• Water free toilets
• Alternatives to traditional washing machines
• GMO plants that consume less water

Anything in the infrastructure and innovation of water could be a multi billion dollar industry globally and more importantly in emerging markets.

It’s a case where as economies rapidly develop, water is the new gold rush.