I think the essence of Personal media is mainly reflected in the following aspects:Unique personality. Personal media can fully display the personality and style of the creators, and the content can be targeted and distinctive.High autonomy. Personal media people are not restricted by Old media and can choose content forms and communication channels independently.Rich interactivity. Personal media encourages creators to interact directly with users and get feedback in a timely manner.Strong targeting. Can accurately push content of interest based on user needs.Low cost. The entrepreneurial cost of Personal media is lower than that of Old media.Efficient dissemination. Various social platforms can be utilized to quickly expand communication influence.Data support. Content and communication strategies can be optimized through data analysis.Targeting segmented users. Personal media is easy to locate and segment user groups and provide personalized services.Promote inclusivity. Lower the threshold for creation and access to information, and open it up to more ordinary people.In short, the essence of Personal media is to give full play to individual creativity, realize greater communication value by relying on digital means, and make information access and communication more inclusive and open. This is an important progress of media ecology in the The Internet Age.
