Web Analytics - Global Market Outlook (2017-2026)
Global Web Analytics Market to Exceed $12.23 Bn by 2026
Web Analytics Market Analysis 2018-2026: Key Findings, Key Players Profiles, Regional Analysis and Future Prospects
Web Analytics Market: Global Industry Information, Trends, Outlook, Analysis and Forecast to 2026
Market Benefits
The Global Web Analytics Market is accounted for $2.20 billion in 2017 and is expected to reach $12.23 billion by 2026 growing at a CAGR of 21.0% during the forecast period. Rising cloud adoption trend, growing shift to data driven businesses and marketing automation are are impelling the market growth. However, data privacy and regulations compliance are hampering the market growth.
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Web analytics is the process of interpreting the data. The companies like Ecommerce and other website publishers frequently use Web analytics software to assess such concrete details as what keywords they search with on the site's search engine, how extended they stayed on a given page, how many people visited their site and how many of those visitors were unique visitors. It is usually carried out to examine the presentation of a website and optimize its web usage. Its services may also use cookies to track individual sessions and to conclude repeat visits from the same browser.
Top Players:
Some of the key players in Web Analytics market include Yahoo Analytics, Google , IBM, Facebook Inc., Microsoft Inc., Splunk Inc., Adobe Systems Incorporated., MicroStrategy Incorporated, Tableau Software, SAS Institute, Act-On Software Inc, Cognizant, Hubspot Inc, Webtrends Corp., comScore, Inc., Teradata Corporation, At Internet and Hootsuite Inc.
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Market Segmentation:
Based on geography, Asia Pacific anticipated to dominate the market owing to rising performance of the solutions and responsiveness amongst the businesses to develop the huge chunks of unstructured online data.
Services Covered:
• Professional Services
• Training
• Licensing
• Support & Maintenance
• Consulting & System Integration
Applications Covered:
• Performance Monitoring
• Multichannel Campaign Analysis
• Display Advertising Optimization
• Social Media Management
• Targeting & Behavioral Analysis
• Online Marketing
• Marketing Automation
• Mobile Analytics
• Content Marketing
• E-Mail Marketing
• Other Applications
Regions Covered:
• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa
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