Here are some tips from our Web Design Jacksonville experts that can help you update your website effectively.
1. Examine your existing content and design
Giving your current website a careful analysis is the first stage in your website update. You aren’t producing any new material at this time; instead, you are merely determining what is successful and what is unsuccessful. You’ll be able to clearly state all the details that require updating if you do it this way.
Check the caliber and applicability of your visual assets, such as photos and videos. Look for anything that appears old, pixelated, or otherwise blurry. Images that are out-of-date or inconsistent with your current brand identity might be found. You won’t always need to completely erase the photographs in these situations. Instead, you may make them more lively by using online media editing tools. Also, pay attention to how quickly your website loads. The user experience on your site may be significantly impacted by outdated video files that are too large. Peruse the written website content in addition to the visual elements of your site. Search for any broken links as well as any missing or inaccurate data. You might, for instance, have old blog entries that are no longer relevant or mission statements that don’t quite speak the same language as your brand. Perhaps you could expand on a specific good or service you’re offering, or you could change the wording on your call-to-action button to encourage more clicks.
2. Verify the data on your website.
In addition to carefully examining your website’s front end (the area that visitors see), it’s important to review your own website analytics. You will have a better understanding of your audience’s behavior and how to modify your website to more effectively meet their needs. You can track the traffic to your Wix website by integrating analytics and monitoring technologies. You’ll be able to see crucial data like your bounce rates, the most popular pages, and the average time visitors spend on each page (meaning, how many visitors left your site without interacting with it at all)
When you have a better understanding of your consumers’ actions, go one step further and investigate their possible motivations. Consider what is different about that page if a lot of visitors are abandoning it without engaging with it at all. Is there more text here than elsewhere? Does it load more slowly now? These types of insights will assist you in improving your website with more knowledge.
3. Analyze the websites of your competitors3. Analyze the websites of your competitors
Don’t forget to do some research to see what your competitors are doing while you’re hard at work updating your website. Examine a handful of their websites, then contrast what you discover with your own. Think about whether you might be missing any important details, pages, or content. Or perhaps you come upon one or two good ideas that you could use to improve your website.
Investigate the data of your rivals to advance your evaluation. With the help of the metrics you choose, you will be able to assess how popular your website is in comparison to others. If this seems difficult, don’t worry; there are helpful website analytics tools made specifically for this purpose. For instance: You can use the search bar on Similar Web to input your domain name or the domain name of a rival. It then generates a comprehensive report of traffic estimates in a relatively easy-to-use interface. A highly rated SEO (search engine optimization) tool called SEMRush gives you information on the organic and paid traffic to any website. In Ahrefs, go to the ‘Site Explore’ section to see how the traffic of your rivals has evolved over time and contrast it with your own.
4. Find motivation
This is the perfect moment to take a close look around and better understand your market. Search for ideas by looking at websites from related businesses and your own to see what inspires you say the Web Design Jacksonville experts. Consider other sources for inspiration, such as design museums or graphic design periodicals. Maybe something from a completely different industry will also inspire your imagination, like a color scheme you saw. It’s time to use what you’ve learned to improve your website after searching both the online and offline worlds for ideas. However, be careful not to change too many small elements. After all, all you’re searching for are minor adjustments you can make to improve your website.
5. Include strong multimedia components
Even if your website has the most interesting and high-quality information, it won’t work if it doesn’t look the part. First impressions count when it comes to online design, according to research. Visitors to your website who find it visually appealing are more likely to stay on it even if they have problems finding the content they’re looking for. Checking whether your website adheres to the fundamentals of design is an excellent place to start. Additionally, incorporating eye-catching visual components into your site can help you develop a distinctive design that will set you apart from your rivals and immediately draw in your audience. Take into account how you may improve, change, or add design elements to your websites, such as videos, sound, photos, animations, and more.
Thankfully, you are not developing your website from scratch, so there is no need to start from scratch with all of this new content. There are many options if you’re unable to now afford the time and money needed for a comprehensive photoshoot. Instead, browse your website to see if any existing photographs are available. To modify your photographs, experiment with apps like Wix Photo Studio. With just one click, you can remove backgrounds from your images and add filters and other eye-catching effects. You can also browse this free collection of high-quality pictures to use for your purposes or peruse this appealing and functional selection of vector art. Use an online video editor to create excellent promotional movies from your videos or still images if you want to give your website a more dynamic vibe. To develop compelling material that will attract your viewers, incorporate text, music, and special effects.
6. Adapt your design to the prevailing styles
If you haven’t been keeping yourself regularly informed, it might be difficult to get a thorough understanding of current web design trends. This does not imply that you must be a qualified website designer. To stay current and smart, though, you need to keep your eyes open as a website owner. Check the websites of your rivals frequently to see what they are doing. You’ll be able to monitor and spot any modifications or adjustments made to their websites, such as the increased prominence of video or the inclusion of pertinent sections. Reading articles about web design trends in publications and blogs is another approach to remaining current. Additionally, spend some time perusing social media sites with a focus on design, such as Dribble and Behance. They place a lot of attention on visual design, which includes animation, typography, illustration, and UI design inspiration. By doing so, you’ll be able to develop a thorough understanding of what’s happening in the larger field of graphic design and perhaps apply some trends to your own website.
7. Carry out basic A/B testing
It’s a good idea to test your upgraded website utilizing A/B testing after you’ve made a few modifications to it. This type of testing entails building two distinct versions of your website and testing each of them. You could test two different CTAs, for instance, to determine which one encourages users to click on it more say the experts from Website Design Company. For inspiration, look at these powerful call-to-action examples. Alternately, switch out a photo slideshow on one of your web pages for a full-screen video. The two versions can then be tested to discover which one works better.
Conclusion
Last but not least, keep in mind that you want to be easily discoverable on search engines like Google by your target demographic. Even if you’ve already made efforts to boost your SEO, it’s still worthwhile to assess it when you redesign your website. Along with new photos that need alt text, you’ll also have more pages that need optimized URLs. Researching keywords is a smart place to start. Keywords are two to five-word phrases that potential clients who are looking for a company like yours might type into search engines. If you are still confused whether to update your website or here are some reasons to update your website.