Anthony Constantinou Explain Some common errors in non-professional SEO

When it comes to SEO, it is a highly specialized field that requires a high level of understanding to know the way it works and how it can be successfully applied to any website. Anthony Constantinou says, “There are some common errors that tend to creep in when SEO is done by amateurs or an unprofessional company, which web owners need to look out for.” For those who are novice business owners it is advisable to go in for professional SEO services especially if they lack the experience and expertise in handling SEO for their website. Some of the common flaws visible in non-professional SEO are as follows:

Before the Google Panda and Penguin updates it was standard practice to stuff keywords within content of websites. This despite the fact, that it appeared unnatural and made little sense. With the latest updates, gone are the days when writers could exploit keywords to enhance search engine rankings. As content is now the key those sites that are 'keyword stuffed' are penalized by Google. Besides the content needs to be original, readable and relevant so as be ranked highly with Google. Although keywords still are a vital factor, it has become essential to optimize a website for positive customer experience, to gain favor with Google. You also need to update the site with fresh content on a periodic basis to attract readers.

Faulty or defective website URLs lead to prospective visitors not being able to locate the webpage if they have entered an incorrect URL. Those URLs which cannot be located by visitors are termed as bad URLs. The URLs need to be created in a way that they are directed to the site irrespective of the ending. Anthony Constantinou says, “The standard web user is unaware of HTML coding and a .co.uk and.com can leave them confused. Ensure that there are no broken or incompletes links in the URL of your site. “

Web content and web pages need to avoid duplication of content in any way. Every web page needs to be unique at the website to receive approval and rankings from Google. Any duplicate images or titles catch the attention of visitors at once and this will leave them with an unsatisfactory experience. Besides using the same title on different web pages will leave search engines assuming that their content is similar and this will result in the web pages not being indexed.

Any website that is poorly designed and difficult to navigate really irks online users. On the contrary any site that is well designed will attract visitors by the loads and be a hallmark of a quality SEO campaign. If you as a site owner are not very impressed with your website design, then visitors will definitely feel the same. Besides with the ever increasing competition and spawning of new sites that offer the same products and services it is essential to stand out from the competition. An effective way of gaining an edge is by having a well designed website that is appealing and offers an easy and user friendly interface, which leaves visitors with a positive experience of navigating the site for information and products.