In the sphere of business, WhatsApp has become an essential tool for communication. The messaging app, which has more than 2 billion users worldwide, is a potent tool for companies to generate leads and interact with potential clients. Also, multiple studies show that around 68% of WhatsApp users consider the app the best way to contact a brand.
So what strategies may a business use to entice potential customers? This post will go over some of the top methods of using WhatsApp for lead generation to expand the company's customer base and how it can use it to draw in more customers.
Create a WhatsApp QR code
It can be a very effective strategy to include a QR code with the company's WhatsApp number on both printed and digital media. Given the growing popularity of QR codes as a way to share a link to a website, social media profile, or payment page, they can be used on business cards, product catalogs, and digital media, serving as the ideal call to action and result in new interactions with potential clients.
Implement WhatsApp chat on a website
One of the most effective ways for brands to generate leads with WhatsApp is by putting a WhatsApp chat widget on the pages of their websites. This way, website visitors can now communicate with the company through the messenger and engage with its representatives in real-time. Businesses can provide customers the opportunity to send a live chat question or a WhatsApp message and receive a response on their smartphone without having to leave the website by including a WhatsApp icon in a live chat widget. To take things a step further, combining live chat with WhatsApp would enable a visitor to post a message on live chat and receive a reply there, continuing the conversation with the sales representative seamlessly.
Click-to-WhatsApp ads
Click-to-WhatsApp is a feature available to the users of WhatsApp Business and the WhatsApp Business API that allows them to design targeted campaigns for demonstration on Facebook and Instagram company’s pages and include a CTA button connected to a WhatsApp chat. Such ads give potential customers shortcuts to the user journey; rather than directing them to a company's website after clicking on an ad, they are instead taken directly to a conversation with a brand's representative — what can be more similar to the experience of walking into a physical store and being greeted by the store assistant?
Summing things up
Concludingly, WhatsApp messenger is a multi-purpose tool that makes it fascinatingly convenient for brands of all industries and sizes to expand their audiences and attract new clients. Among the most effective ways of doing so are Click-to-WhatsApp ads, WhatsApp chat implementation on a website, and QR-code creation.