All the business owners know that without traffic you can not have a successful business. But there is a question with online traffic. Do you need quality traffic for your business or quantity?
Your first thought maybe that quantity is better than quality because you just want as many people coming to your website as possible in order to grow your business. The truth is that large numbers of site visitors don’t buy your product. They are visitors, not buyers.
Treating your site as a marketing funnel is what helps make people buy your product. Focusing on quality traffic is part of that. Here are the reasons why you need quality traffic to grow your business.
Quantity Traffic - Only Visitors
Let's say it is a quantity that is important to you. Tens of thousands of people visiting your website. You might be thinking, “This is a lot of people who may turn into customers.”
But it doesn’t work that way. These visitors, many may have accidentally come to your website, and this traffic may never have really intended to land on your page, so they leave immediately.
Others may just be looking for information, and aren’t sure that what you are offering is really what they want. Because they were only browsing, these individuals leave as well. The point is, you can have thousands of people load your website, but how many are buying? You need buyers, not visitors!
Focus on Buyers
Everyone desires customers who are ready to buy rather than window-shoppers, so your focus needs to be on getting only those quality leads. Even if it means that a fraction of the number of visitors is reaching your website, it can still mean more revenue potential with fewer resources spent.
You can do this by partnering with companies that work to bring you high-quality leads.
Advertising networks can help you to find quality traffic (Target Audience) for your business. Any company that helps bring people who are more likely to buy is one you should consider working with.
Attention! read reviews before investing your money for quality traffic.
You can more easily find quality traffic by researching and segmenting your visitors by source type (i.e., referrals, organic search, paid advertisements, etc.). You can also segment the types of campaigns that you have developed and managed.
Understand how all visitors use and respond to your website by tracking their web actions, including click paths, what pages they come in on, and what pages close the deal for you with a phone call or online order.
There are many tools that help business owners accomplish this research, including Google Analytics, Quantcast, etc.
Another strategy is to optimize your content and campaign messages, including using tools like Google Adwords or Market Samurai which can help you improve your keywords and SEO capabilities to attract motivated and ready-to-buy traffic.
According to a report by Shareaholic, social media platforms are increasingly where traffic is coming from. Organic search is still a very healthy driver of traffic, primarily through Google, and Bing, although it is not growing like social referrals are.
Quality Content
Be proactive in going after that quality traffic. You can drive results by generating more relevant content across all mediums, including blogs, articles, whitepapers, videos, infographics and more, as well as sharing this content on social media to capture a wider audience.
Also, you should use paid search tools and evaluate all aspects of your website to ensure it is SEO-friendly. Lastly, provide comments and thought the leadership on industry blogs and online forums.
How to Create Organic Traffic for Your Business
Organic traffic means when people come to a particular website through a search engine without any direct marketing cost accredited to their visit. A business can earn visitor's attention by creating exciting and engaging content with useful information and required resources.
Publish Quality Content
A website is a clear-cut representation of a particular business which may create the first impression for the potential customers. Creating and publishing quality content through articles and blog posts may deliver opportunities in creating organic traffic for a specific website.
Use Long-Tail Keywords
Don't just use the common keywords that are traditionally using in the market. Try to use keywords that are more specific to represent the individual features and benefits of the product or service which helps in generating organic traffic to your website.
Building internal links
Once your business started to create quality content, then it is required to link that into informative articles, blog posts, which can guide the visitors to find more relevant content for the particular product or service.
This can make users stay for a long time on your site which ultimately boosts the level of search rankings.
Use social media
Establishing the presence of content on social media networks like Facebook, Twitter, Instagram, Pinterest and LinkedIn help to get popularity for the brand. In addition to this, create share buttons for the website or blog to make it easy for people in sharing the content.
Ultimately, to increase organic site traffic for an online business, it should focus on the customer needs in delivering quality advice, information, value, and solutions.
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