MLK, Jr. calls for Wonder Bread & Coke Boycott day before Assassinationisraelany (26) in wonderbread • 7 years ago The day before he died, April 3, 1968, Martin Luther King, Jr. called for a boycott of several products in Memphis, Coca-Cola & Wonder bread among them. More details in this Dispatches (Channel 4) documentary: Dispatches: Mark Thomas on Coca-Cola ▶️ DTube ▶️ IPFS wonderbread cocacola martinlutherking mlk dtube