Who says while working you don't need skill on this one? In the era of digital convenience is certainly also require you to be able to interact with the audience through the most effective media, i.e. social media.
These capabilities are expected to make you optimize the role of social media to build on the success of a company or branding. So, from now on try to use medsos not just to exist but also to practice the management of digital marketing. If this one anyway, the youth of the age now is definitely already an expert!