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I was introduced to the Story Brand Framework by a friend a few months ago and fell in love with the ideas and the teachings I could find through articles and podcasts.
If you don't know about Story Brand, it's a process to clarify your message for your customers to understand who you are, what you sell, and how to take action.
Basically, it comes down to, "if you confuse, you lose."
The only way to really dive deep into Story Brand was to take the $3,000 certification. But now we have the book!
The first time I read it, I swept through in about 2 days...there's a lot of good stuff in the book. And it's super easy to read and understand the concepts.
I've read many marketing books and taken a few courses, and no one lays it out easier to understand than Donald.
Want to clarify your own message?
Check out the book on Amazon: http://amzn.to/2judmI4