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Bad leadership, frequent changes at the top, lack of talent retention, bad acquisitions and lack of product innovation have brought yahoo down. Verizon Communications, the largest telco by market share in the US bought out most of Yahoo’s assets, including their core internet business for a bargain price of $4.48 billion in 2017. Now yahoo is merged in a company called Altaba and after its integration with AOL it would become oath. With the launch of Oath, verizon will have a number of mainstream content brands, such as AOL, Yahoo, MapQuest, HuffPost, TechCrunch and EndGadget all under one umbrella. The oath will empower verizon with its own content distribution for USA. Hence, for last few years the life was bad at yahoo but the vision of oath will definately get the glorious days back
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