ELECTROLUX - the Swedish brand established in 1919.
With more than 55 million units sold every year, Electrolux is one of the biggest manufacturers of home appliances.
The beginning of the brand is closely linked to the inventor of the first home vacuum cleaner in 1912.
After three interns designed and created the home fridge that is powered by electricity, petrol or petrol gas under the brand AB Arctic, Electrolux acquired the brand and enlarged the production of fridges.
After getting the understanding that high-quality design provides a competitive advantage, the company asked Ryamond Loewy to create more "streamline" products.
In early 40's the brand launched the kitchen robot and it became 100% success. And made the path to the professional kitchen appliances available for home use.
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