The 13th China Yiwu Cultural Products Trade Fair will kick off on April 27th, lasting three days. It gathers cultural products from 45 countries and regions, such as Russia, Spain, France, Greece and South Africa, being a vivid sample of the worldwide exchange of commodities and trade as well as a lively model of the exchange and mutual learning of the world civilizations.
Tell Chinese stories well and make the cultural relics alive
The development of derivatives of the museum's creation has made untouchable cultural relics become “close to the people”. The “Ten scenes of the West Lake” series pushed by Zhejiang Provincial Museum; “She smiles in the clusters” and “Mao Zedong memorabilia” themed by The Shaoshan Comrade Mao Zedong memorial hall; derivatives of Wu Guanzhong’s representative works published by Zhejiang Art Museum; etc.…The Yiwu Cultural Products Trade Fair will continue to set up an exhibition area for those derivatives of creative cultural products, building a bridge for the cultural relics to get out and connect with the market.
In addition to the National Museum, Gong Wang Fu and other museums and cultural units, the exhibition attracts a number of heavyweight “new faces”, such as the Chinese Spring Festival symbol Global Promotion Committee, the national foreign cultural and trade base (Shanghai), the Nanjing Porcelain Tower site museum and so on. Besides, Pauli organization, integrated with the Palace Museum, the capital museum and other 30 more domestic museums and related enterprises, will enter the Yiwu Poly Culture Creative Collaboration Center set up in Binwang 158 Cultural Creativity Park after the fair.
Mutual understand world civilizations and flourish cultural trade
President Xi’s report on the 19th CPC National Congress has pointed out that strengthen people-to-people and cultural exchanges with other countries, giving prominence to Chinese culture while also drawing on other cultures. The ancient Silk Road bears the link of cultural exchange, creating legends of human civilization exchange. To explore the cultural integration, inheritance and innovation under the “The Belt and Road” is the new mission that the fair undertakes. In the most popular central pavilion, “The Belt and Road” exhibition hall will bring together cultural products from 45 countries and regions featured with their own characteristics.
Latvia will organize cultural trade enterprises to participate in exhibitions and promote cultural featured products and tourism resources for the first time. More than 5000 commodities from 29 countries in Africa are concentrated on seeking opportunities for diversified cooperation and development. Wood carving masters from 15 countries along the “The Belt and Road”, such as Russia, Ukraine, Saudi Arabia, Hungary and Indonesia, will bring more than 30 root carving works to exchange in this fair. Relying on the cultural characteristics and market advantages of the “world commodity city”, the Yiwu Cultural Products Trade Fair is becoming an important platform for cultural products trade exchange and cultural interactions and mutual learning under the “Belt and Road”.
Innovate culture industry and Give power to digital economy
Xi’s report on the 19th CPC National Congress, for the first time, officially mentioned the key word “digital economy”. And the report pointed that we would improve modern systems for cultural industries and markets, and would develop new forms of business in this sector. This exhibition focuses on the new form of "culture plus", and promotes the integration and development of “culture plus technology”, “culture plus life”, “culture plus design”, “culture plus digital”. It concentrates to exhibit new products, new technologies, new models and new economy, which integrates the core layer of cultural industry and life, and combines digital technology, form culture and tangible products perfectly.
In the “Zhangjiakou gift” booth, you can wear VR glasses to run through the Zhangjiakou Winter Olympic Games and experience the great local mountains and rivers. In the Nanjing exhibition hall, we can try the wireless holographic computer equipment, HOLOLENS, to participate in a series of digital experience to learn and feel the culture of the Six Dynasties. In the Zhejiang Museum of natural history, relying on AR or VR interactive technology, we can appreciate rare minerals and listen to the hundred birds’ contention.
It is worth mentioning that the Yiwu international E-sports competition will be staged as scheduled, presenting a "Digital Culture Carnival" for the audience. The competition's total bonus is over 500 thousand yuan, including items like Survival of the Jedi, League of Legends, Arena of Valor and other popular games. There are many interactive gifts on the spot. At the same time, the derivatives of e-sports IP trade center will be set up to provide e-sports IP resource docking services for global customers.
Posted from my blog with SteemPress : https://www.linkyiwu.com/blog/china-yiwu-cultural-products-trade-fair-kicks-off-this-friday/