Why is Zebpay not increasing the sell price even when the global bitcoin prices are soaring?

Zebpay already sells BITCOIN at relatively higher prices than global market. It is due to demand-supply factor in India.

The sell price is not in hands of Zebpay. It’s a trading platform where :

BUY price is the price for buyer ( Here the BUY PRICE=PRICE AT WHICH SELLER IS WILLING TO SELL)

SELL PRICE is the price for seller (Here the SELL PRICE=PRICE AT WHICH BUYER IS WILLING TO BUY)

Zebpay does not show you how trading works. Look at this to understand trading prices:

Check the sellers in queue and check BUY price