A brand is more

in zappl •  7 years ago  (edited)

In business, entrepreneurs should understand that a brand is more than a name, logo,website, product,service or advert.

It is a promise you are committed to keeping everytime a customer comes in contact with any part of the business..

Pay attention to every part of your business making sure they at every point in time,it fulfills your brand promise...

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Great post

True! @vheobong Some businesses would say "it's all about the packaging" but forget that they have to deliver what they promised in the packaging.. 👏🏼👏🏼

Yeah...
It's very common