BlogHide Resteemsmatejtomazin (54)in steempress • 5 years agoGETTING YOUR STORY ACROSS (MARKETING AND BRAND AWARENESS)It doesn’t matter if you’re the CEO of a design studio, a student at the Academy or working retail by day and creating art by night — a day only has 24 hours. If then you want to make something out…matejtomazin (54)in steempress • 5 years agoPOLISHING YOUR STORY (THE ARTIST STATEMENT)Artist statements, even though they might appear like a load of pretentious art-talk (which many of them sadly are), serve a very important purpose: presenting your passion in a bite-sized package…matejtomazin (54)in steempress • 5 years agoSTORY IS EVERYTHINGBe it online or in person, there’s a lot of competition in the arts. And the fact that the art world is much smaller compared to the world of business, law or medicine, only makes it harder for any…matejtomazin (54)in steempress • 5 years agoPRICING YOUR ART THE RIGHT WAY Part III: Constructing and communicating your priceIn the last two blunders we discussed the importance of calculating ones base expenses and all-around financial needs on a monthly basis and the concept of added value. Today, I’d like to combine…matejtomazin (54)in steempress • 5 years agoPRICING YOUR ART THE RIGHT WAY Part II — Value and WorthOscar Wilde once wrote: “A cynic is a man who knows the price of everything but the value of nothing.” A true artist therefore should be the exact opposite, but not due to ignorance towards the…matejtomazin (54)in steempress • 5 years agoPRICING YOUR ART THE RIGHT WAY Part I: Expenses and ResourcesCreating a beautiful work of art is hard by itself, but when it comes to putting a price tag on whatever we made, it does tend to get even harder for most of us artistic types. The question for…matejtomazin (54)in steempress • 5 years agoNATURAL AND ARTIFICIAL SYMBOLSJust as with sweeteners and coffee, you have natural and artificial options to spice up your art, too. Both sweeteners and symbols are created by moulding reality to our will, but unlike aspartame…matejtomazin (54)in steempress • 5 years agoART AND ENTERTAINMENTMore and more you see art shows being coupled with support programs that, to an art goer from a couple of decades ago, would resemble more a visit to the local club than an actually gallery — albeit…matejtomazin (54)in steempress • 5 years agoART HAS NO PURPOSE, ONLY CONSEQUENCES An interesting sentence, uttered by a friend of mine while we were chatting over drinks, was that “Art has no purpose, only consequences.” and these six words really struck a chord with me. In…matejtomazin (54)in steempress • 5 years agoHOW TO MAKE ART THAT TRANSFORMS PEOPLECreating art is a two step process; first you obviously have to make it, but then you also have to show it and present it to the public, and hopefully leave an impact on the world (preferably for…matejtomazin (54)in steempress • 5 years agoCREATING A SYSTEM IN WHICH YOUR ART PRACTICE AND CAREER CAN FLOURISH Part IIHow can one create their own system? Or better yet: How can we find already created ones, that we can reappropriate and reuse to fit our own needs? First, we need to look at a basic way of…matejtomazin (54)in steempress • 5 years agoCREATING A SYSTEM IN WHICH YOUR ART PRACTICE AND CAREER CAN FLOURISH Part IA few days ago I had the great pleasure to interview Amy Whitaker, an associate professor at NYU and author of two very interesting books: Museum Legs and Art Thinking. Our conversations and her…matejtomazin (54)in steempress • 5 years agoWHY PLAYING BY THE RULES IS SOMETIMES IMPERATIVE FOR CREATIVE PROGRESSThe world can be a weird, alien and sometimes even completely incomprehensible place for many of us. Most tackle this issue by learning about one part of it, and try to understand it enough so as to…matejtomazin (54)in steempress • 5 years agoHOW TO BUILD A GOOD FOUNDATION FOR YOUR CREATIVITYWhen we think about creativity and inspiration, we might picture an image of a spirit, a muse, that comes forth from the heavens and touches us in funny places at the most random of times…matejtomazin (54)in steempress • 5 years agoFORM AND FUNCTION — THE NEVER-ENDING SEARCH FOR MEANING AND PURPOSE To be frank, all comments on either the meaning or purpose of anything are irrelevant in the grander scheme of things, because all are but a form of ideology, a kind of software that runs in our…matejtomazin (54)in steempress • 5 years agoIS THIS ART?Countless figures throughout history have tried to explain this incredibly complex question: What is art? And more importantly, what isn’t art? But still the institutions have no real answer, no…matejtomazin (54)in steempress • 5 years agoON FINDING YOUR PLACE AND MAKING A STAND People have two intrinsic desires; to know themselves and to find a place in their environment. We constantly search for better ways, a clearer image of who we are and continuously try to place that…matejtomazin (54)in steempress • 5 years agoQUALITY AND QUANTITYA lot of people today speak of quantity as the defining factor in getting your message into the world — with Gary Vaynerchuk being at the forefront of this movement. And while I have been following…matejtomazin (54)in steempress • 5 years agoTHE TRAP OF MASTERING A CRAFTThey say we are born as empty slates, pure white canvases onto which life leaves its marks and in the end produces a singular, unique imprint of colours, shapes and forms. While this may or may not…matejtomazin (54)in steempress • 5 years agoDETERMINING THE VALUE OF YOUR ART: CREATING ATTENTION Art is emotional and as such its value is determined absolutely subjectively. The big question though is how, because even though ambivalent, subjectivity can still give us a lot of various starting…