The Problem with Adblockers & A Solution

in adblockers •  7 years ago 

So, what happens if you use an adblocker? Yeah, sure, adverts won’t play, but your data won’t be collected, as well.

Now, most people have their data collected on the internet. Since, actually, you’d be surprised at how many people don’t use adblockers.

Though, of course, the minute someone finds out that with a click of a button or two they can stop all ads from ever playing. They usually make those clicks.

Which is good. Or so they think …

What these people don’t realize is that by doing this they prevent revenue from being generated by ads. For everybody. And by the end of this article, I aim to show you that “everybody” also includes you.

So you might think you know the ad business pretty well, huh? People who run a platform get paid by the advertiser to host an ad and the advertiser gets paid by the customer who buys the product. Right?

Well, the internet added two extra layers to this pie.

The first change is the addition of a middle man. The YouTuber that you like, you know, the one who makes you laugh.

Yeah, that guy.

He gets paid now because he gets you to use the platform where the ads are shown.

But there’s one more, shadowy agent behind all of this madness. The companies that collect your data and then sells it to advertisers who then use it to make sure ads of things that you might actually buy are shown to you.

The information that you’re a girl on a diet who buys goth clothing is valuable. It’s worth money to people who sell diet products or goth clothing. They want to show YOU their ads. Not the Ken doll type who spends 90% of his time taking selfies.

So, this is actually built into YouTube. For example, I use wix.com to build websites because I saw an ad for it on YouTube. I was shown it because I had searched for videos on website design. YouTube then recorded that data and used it to pitch me a product they knew I was very likely to be interested in.

That’s why YouTube makes a lot of money, advertisers love them. Well, yeah, that and it’s the most popular video uploading site on the internet.

Ever seen an ad and thought, “it’s a coincidence that they would advertise that to me”? It wasn’t a coincidence.

So where do you come in all of this? Well, it’s your data, isn’t it? It belongs to you. You own it and yet, people are collecting it and selling it. By the way, it’s a billion dollar industry. We’re talking a lot of money, here.

And, you’re being cut out. Obviously, you’re not entitled to much but it is some and it is yours.

This is one of the reasons why people use adblockers. Not just to block ads but to keep companies from profiting off of their data.

I have a better solution. Imagine being paid for your data. Imagine an adblocker that cuts you in on this action.

Well, I’d make it but I have no idea how so I went out and found one that somebody already made instead.

I present unto thee: The adblocker that pays you

It also works on a referral system since I imagine that in order for this to work they need enough people to use it. So, they’re willing to pay you if you recruit others, too.

My referral code is: 和真1

It seems to use your Facebook name for your referral code so since mine is Kazuma, that’s what I get.

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The harvesting of data on the internet is untenable. It's been said that there is no free software, because if you don't pay in money, you pay in data.

Unfortunately, even if you pay for software, a la Windows, you aren't NOT paying in data too.

Steemit is a solution to that problem, potentially. While the current implementation of Steemit, AFAIK, still harvests data like any other platform, the nature of the platform, incorporating blockchain cryptocurrency, potentiates other models of economic return.

It is my sincere hope that advertising models die utterly and immediately. Due to the fact of capital concentration enabling wealth to collect and profit from personal data, in myriad ways, both the right of people to be secure in their persons and papers, and the ability of people to compete on a fair basis with everyone else economically, are eroded, even destroyed.

While this adblocker seems an improvement over having no adblocker, or one that hurts small content producers, since advertising itself is the enemy of freedom and prosperity, I can but hope that it succeeds marvelously and quickly, until it fails when the advertising industry is utterly destroyed.

I hope it is the last adblocker that fails, but that it fails utterly.

Sorry, and thanks!

Thanks for the comment. I'm interested in why you think advertising is so bad. I sometimes find out about things I want through adverts, which I consider to be a good thing. If I was only shown adverts of things I cared about, they wouldn't even annoy me, to be honest.

Are adverts really so evil?

It is not simply that advertisements are evil, although they can be, by being manipulative, subliminal, and used for propaganda. Simply offering goods and services for sale is not what the advertising industry does.

Rather it is the overt and covert harvesting of personal information, the industry of selling, sharing, and parsing that data, and the provision of that data to state actors, criminals, and business organizations, for uses other than advertising, that is evil.

From Orwellian fascism, to blackmail, to inside business information used to profit from that data, horrible crimes against humanity are newly potentiated, furthered, and worsened. This is not advertising, but surveillance, and the collection of personal information by 'free' software and services is the tip of the economic and political manipulation iceberg that is a real threat to the free people and nations of the world.

While governments are variously limited in what kinds of information collection they are able to undertake legally, these frameworks are easily bypassed by 'offshoring' such data collection, retention, and manipulation services, which are provided by private companies, like Google, that overtly claim to gather our personal information in order to provide targeted advertising.

It is for this reason that I use this name, valued-customer.