There are many critical points you need to know before adding products to the site. First, make sure you have all the necessary elements of a product page to get started.
From there you can update and optimize.
Here are the 7 product page requirements:
feature image
Gallery or product photos
Product overview including title, price, features, CTA and customization options.
Product description.
Social proof, including reviews and ratings.
Similar product recommendations (up-sell and cross-sell).
Human interaction for any help or guidance needed.
Feature Image
The most important element of e-commerce product page design is your feature image. This is a medium to long shot at eye level showcasing your product. Imagine what an ecommerce product page would look like with a poorly lit and pixelated image or even no image at all! Would you trust a store that can't properly photograph their products?
Your feature image can excite visitors or turn them away as it builds their first impression and help them decide whether to look further.
Your best bet is a bright, perfectly centered product image with a white or light background, with no soft or shadows. You will also be able to use this image on Amazon if you sell your product in that market. So two birds, one stone.
Product Photos Gallery
If your feature image successfully wins over your visitors, the next thing they will do is browse through your image gallery. Galleries are another important aspect of ecommerce product page design. Ideally, you'll have about a dozen images in a gallery like this, most of them clean, like your feature images, and showing your product from all relevant angles.
It's also good to include at least one or two in-context or lifestyle images to invite an emotional response from your customers. You can even add a 360-degree shot or video that conveys other information or answers customers' questions that further engages consumers.
No. You only need enough images to allow consumers to better visualize your products. Especially the details. Other than paying shipping fees, not being able to touch, feel or try a product is the most hated aspect of online shopping.
Title And Overview
Beyond the images, your product page should immediately provide high-level information about the product.
This information includes:
Product title.
Price.
Features and components.
CTA.
Customization options.
Ideally, all this information lives above the screen. This is not always possible (in fact, it is rarely possible). Many brands cover this with aesthetics. Instead of using heavy text (this is not a description) for an overview, they use colors, fonts, and symbols.
Unique Product Descriptions.
Product pages are the most important part of your store as they simply inform your customers about your products and persuade them to buy from you.
It's also important because great product pages help your search engine rankings and reach more customers in the first place.
Developing your product pages is one of the easiest things you can do to increase your sales, and all it takes is some time.
What it takes to create high-ranking product pages:
Unique product description
Product videos
Social proof (which we'll cover in the next section).
Unique Product Description
Writing a unique product description can be difficult.
However, the goal is to write product descriptions that are both optimized for your product page keyword (usually your title) and appeal to your brand.
To do this:
Use Google to search for your keyword. Take a look at your competitors' product pages. Your goal is to make yours better.
Use bullet points and charts for information, but boring for informational reading.
Contact us now for your work on adding products to the site!