November 14 — November 22, 2018
Dear Adrealm Community,
Herewith our insightful and characteristically idiosyncratic selection news bulletins about digital advertising, blockchain technology, and cryptocurrencies. Some events shook industries. Some merely rattled and rolled. Good golly.
We have included a couple of reports and forecasts on the digital advertising industry, our core business.
Insight is foresight.
Enjoy the read!
Laura B feat. Doc E
World Wide Hot Spots
ON THE ADVERTISING INDUSTRY
Scammy tweets by a third-party app
Hackers took advantage of a loophole in a third-party app to send some scammy “giveaways” on Twitter. Google social media accounts got hacked too. Twitter claims the hack did not occur on its own servers though. #notmetoo
Adrealm AMA
We answered several questions during our Ask Me Anything on Reddit this week (Wednesday 21 November). Some questions zeroed-in on our core industry, mobile advertising. With queries ranging from the difference between the blockchain-based solutions and the traditional advertising industry to enquiries regarding tech contributions to low-income countries, the AMA churned-up sapient thoughts from our wise friends.
Digital Advertising Platforms Market Consumption and Forecast 2018–2023 by type, region, and applications
Report from 360MarketUpdates.
UK digital advertising industry
It’s worth $22 billion, but the article claims that some advertisers fall in the trap of cost-saving, micro-targeting, and digital efficiency; thus neglecting the quality of the content. The risk of turning-off consumers is high. The report does not mention the proper but fatiguing use of the hyphen, which is also known to be a put-off to some consumers.
Digital Advertising Software Market 2018 Report by Herald Hub
It includes capacity, production, ex-factory price, marketing of companies, types, regions; sales of regions and applications; process, cost of production and investment and five-years forecasts.
ON CRYPTO AND BLOCKCHAIN COMPANIES
The Next Step to evaluate crypto assets
The wrap-up of an extensive report on crypto assets evaluation methodology published, by HASH CIB.
“I’m going down, down, down, down” — Bitcoin feat. Bruce Springsteen
Why is Bitcoin crashing?
Two opinions on the reason why Bitcoin is plumbing.
In the article published by Blockonomi, Stephen Palley — a blockchain attorney with Anderson Kill, and person to follow — claims that the recent SEC regulations have nothing to do with it.
Wired claims it may be related to forks — er, fractures — in the Bitcoin community.
Blockchain cases from Asia: Yang Ning and Emma Liao
Insightful article on the experience of two well-known investors in the Internet industry who had two strikingly different turnouts.
ON GOVERNMENTS, CRYPTO, AND BLOCKCHAIN
India: Upcoming Blockchain Regulations in December
India’s is taking a stance similar to that of China, banning ICOs and investment in blockchain technology. Next month India’s Finance Ministry will present a draft with new regulations. Ban lifted?
The SEC crackdown on Airfox and Paragon Coin Inc.
Airfox and Paragon ran their ICOs in 2017, Airfox raising $15 million worth of digital assets, while Paragon raised $12 million. According to the SEC, the two companies failed to comply with existing rules on the registration of tokens as securities.
An overview of ICO regulations in dominant markets
The Blockchainland shares a summary of the regulations on blockchain technology and cryptos in the world’s biggest markets.
Peru’s warn against cryptos
High volatility represents the main concern for the Peruvian government in regard to cryptocurrencies. So far, only a tweet has been published. More yet to come?
#waiting_for_the_Inca_to_dry
The UK considering a ban on cryptocurrency derivatives
Forbidding so-called cryptocurrency contracts-for-difference (CFDs) could be one of the next move in the country — as if abstruse moon-math financial instruments ever did any harm.
Read more on Cryptocurrency Derivatives
How blockchain could fit into the EU’s regulatory structure
A study by Queen Mary University in London, together with Cambridge University, on the role of blockchain technology in association with privacy concerns in the European legal framework.
Malaysia: Blockchain against degree fraud
The Ministry of Education is determined to fight degree fraud in Malaysia by means of the NEM blockchain. The mechanism is called E-Scroll system.
#e-scroll-i
ON MOBILE GAMES AND TECH
Tencent Games and Sliver.tv Partnership
The partnership will serve for the creation of a 24/7 live esports channel.
Events
Upcoming events:
- November 22: Digimarcon World 2018 Online
- November 26, 2018: United Conference of Internet Money @ Singapore
- November 27, 2018: Blockchain Summit @ Dubai
- November 28–29, 2018: Ad:tech @ Mumbai, India
À bientôt!
Adrealm, Ad Rem Meliorem
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