One of the main pretensions of mobile marketing is to drive business to the end product. The professionals who choose target cult, design creative banners, produce and run announcement juggernauts are called media buyers.
Their sweats directly affect how numerous times your app is downloaded, the position in app stores, and eventually, your performing profit. Numerous advertisers buy business from advertising agencies that formerly have entire media buying departments, or agencies that work directly with freelance media buyers or webmasters.
Competition for druggies is high. In order to get downloads for a reasonable price in terms of unit economics, you need to use a wide variety of advertising styles and constantly acclimatize your strategies to drive downloads. Mobio has over 30 media buyers who attract installs daily for guests each over the world.
In this post, we ’ll share some introductory styles and approaches to mobile business buying, and give you ten chapter marketing hacks which can be useful for any marketer.
Do n’t be hysterical of making miscalculations
Working on a platoon makes it possible to test different verticals and advertising platforms. After testing hundreds of offers, it’s easy to understand which banners and which advertisements are most effective for colorful themes, similar as Trip,E-commerce, Dating, Games, or Serviceability.
We formerly know the stylish way to approach every perpendicular, platform, and geo member, which means we can avoid numerous miscalculations in the future.
But growth does n’t be without some bumps along the way. The main thing isn't to be hysterical of making miscalculations; it’s the only way to gain experience, and with experience comes profit.
A introductory illustration of developing creatives for a ticket trade app
You can also use expressions like this
“ Recommended by Oryol i Reshka (Ukrainian TV trip series)”;
“ Help with holiday planning”;
“ Vacuity of cheap downtime vacation tickets has dropped by 23 over the once month”.
Remember about the creativity of banners
The creativity of banners plays an important part in mobile advertising, since the productivity pointers are directly related to it
. More banner = advanced CTR = cheaper clicks
More banner = advanced CR = cheaper installs
Banner creativity is an important content that we ’ll bandy in a separate composition latterly.Use narrow targeting
The key to success with this system is to rightly choose a focused target followership for the app and design effective banners for it.
Banners should be precisely matched to the followership in their color, image, style, language, shoptalk, and so on.
Then are some exemplifications
Choose groups by theme motherliness hospitals, bone feeding, gestation, January babies, February babies, April births,etc.Use people’s sins
This approach takes advantage of traditional mortal sins shiftlessness, rapacity, covetousness, pride, wrath, idleness and lust.
This system is veritably effective for dating spots if you produce a separate announcement communication targeted at each “ vice”. Illustration
Shiftlessness “ Guaranteed dates in your megacity. Search within 3 km of your position. All beautiful women. 30-alternate signup. Numerous of our ladies are ready to go out moment.”
Greed “ Prepare to date at least one new woman every week after subscribing up in this app.”
Covetousness “ 7 of men get 54 of all likes and commentary from women. How do they do it? First they subscribe up on our point.”
Pride “ Your partner will detest you when she sees you with these gorgeous women.”
Wrath “ How could she dare to not reply? Do n’t lose stopgap — upkeep calm! And subscribe up on this point to meet girls who'll give you a chance.”
Sloth “ Are you embarrassed that you still do n’t have a gal? Are you lonely? Subscribe up on the point.”
Lust “ Are you looking for a good time tonight? A lot of ladies on our point are looking for a joe to spend tonight with.”Suppose of business buying as of combination Science Art, where
. Science — analytics, mathematics, and testing;
. Art — creatives and marketing.
An effective combination of these generalities is the key to a successful announcement crusade.Good media buyers are perseverant and largely focused
It means one source — one offer. They aren't dissuaded if 90 of their sweats are failures and only 10 are successful.Try working in brigades
It’s obviously better to have your own platoon of media buyers. But this comes with both advantages and disadvantages.Study the target followership
Conditions of apps in the app stores will show you what drives druggies crazy and what they're looking for. Read feedback about your challengers, press releases, and reviews.Constantly cover advertising in Spy Tools
Follow how other apps are flashing and take notes. We use AdMobiSpy and Google Keyword Planner. Track trends in social networks, popular apps, and memes.Use robotization
For stylish results, the coming step is to automate your commerce with announcement platforms
. Scripts to launch a new offer;
Scripts to gauge offer volumes;
Bidding CPM vs CPC;
Working with targetings, lookalikes, and so on.
Our platoon wrote several case studies about business acquiring on different platforms. You can read them in Mobio Blog.
Also we created a short Stoner Acquisition test. There will be both theoretical and practical questions ASO problems, analytics, stoner accession, fraud and much further. So if you're working in this field, you can check your chops.