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When it comes to running a successful affiliate marketing program, it’s important to stay engaged in industry news, including how customers find and decide to purchase new products. However, with consumer tastes and concerns constantly shifting and standards always evolving, it can be hard to stay on top of affiliate marketing trends.
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Fortunately, by assessing what’s worked in the past and what customers currently value, you can predict the most important affiliate marketing techniques for the coming year. This will help you stay ahead of the curve and give your partners a leg up when it comes to promoting your products or services.
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In this article, we’ll discuss the general outlook for the affiliate marketing industry. Then we’ll share upcoming trends for 2022, the motivation behind them, and how you can manage them successfully in the near future. Let’s jump in!
The Outlook for Affiliate Marketing in 2022
More businesses than ever are using affiliate marketing as a cost-effective way to reach targeted audiences. Annual spending in this industry is projected to reach $8.2 billion by 2022 in the U.S.
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For context, 2017 saw affiliate marketing sales come in at $5.4 billion. The growth outlook is healthy.
Additionally, technology and marketing tools continue to help sellers and affiliates learn more about their customers and buying preferences. With more of these tools and options available, marketers can stay informed and adapt faster.
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Especially considering the challenges 2020 has brought to many business owners, affiliate marketing could prove to be a much-needed assist in the coming year.