Email is a powerful marketing tool for any business if you leverage it properly.
A customer's inbox is a distraction-free zone you've been invited into, which gives you the chance to capture their attention with more high-targeted offers than any digital channel.
So it's no surprise that the effectiveness and ROI of email marketing are incredible. Email is 40 times more valuable at customer acquisition than Facebook and Twitter. And for every $1 spent in email marketing, it generates $44 in ROI.
But as valuable as email marketing is, it's not enough on its own. Effective email marketing is all about automation. Send the right email at the right time to the right prospects and you'll have lifelong customers who'll be evangelists for your business.
Here are 3 emails you should automate to boost sales, upsells and profits.
- The Welcome Email
You will only have one chance to make a good first impression. And if you don't make a good first impression on a new subscriber, your follow-up campaigns won't be either.
The welcome email is the epicenter of your email campaigns, generating three times the transaction and revenue per email than other promotional emails.
When a visitor signs up for your email list, they are not only agreeing to receive future newsletters, but they are also giving you access to their inbox. Don't take their trust for granted. Keep their expectations in check for what's to come.
Welcome new subscribers with a friendly and fun welcome email. For example, you could provide them with exclusive discount codes. This will increase sales among prospects who have just made a conscious decision to engage with your company further.
- The Cart Abandonment Email
People do become distracted. They go online to make a purchase, but something distracts them. For example, they receive a Facebook notification, their phone rings, there is a knock on the door... and they abandon their shopping cart without hesitation.
According to a Baymard Institute report, 69 percent of e-commerce visitors abandon their shopping carts, with 61 percent citing high shipping costs as the reason.
By addressing shipping costs in follow-up emails, you can convert cart abandoners into customers.
Can you calculate your customers' lifetime value? Are the majority of them likely to become repeat customers after using your services? If they are, give them a "risky" discount so they can afford to lose money up front. However, if your shipping rates are too low to compete, solicit feedback.
You won't always convert abandoned cart shoppers, but you should try to contact them to find out why they didn't complete their purchase. Make use of their suggestions to improve your checkout process.
- New Product Teaser
You can build anticipation for your new product by creating alluring and irresistible email campaigns teasing new products. This will generate a tremendous amount of support and will assist you in meeting your project objectives.
Do you have a new product that is about to hit the market? Make a teaser campaign to pique your subscribers' interest in your upcoming launch. This way, they'll be on the lookout for future updates and are more likely to buy the product once it's available.
Teaser emails are simple because they only need to pique your audience's interest in order to keep them interested.
It will make your life easier and your business grow if you write and manage your email content correctly.