Good content marketing is the opposite of advertising.
Good content marketing is NOT about sales.
Good content marketing is about being helpful (and isn’t about selling your product or service).”
Just a few of the fables you’ve been sold and told about content marketing.
Guess what....there is this one thing
If you never position your product or service:
(1) you’re not really marketing anything,
(2) you’re not actually being helpful, and
(3) you’re not driving sales.
And that is the crux of why you are in the world of online marketing
Content marketing’s ONLY purpose is to:
Produce content that drives RESULTS and SALES.
Only you responsible for creating helpful,
valuable content for your prospects …
Learning to create helpful content that circles back
to whatever product or service you are promoting.
Just think about that for a minute...
Tim