How to Select the Best Email Marketing Software for Your Business.
In this day and age, email marketing is a keystone of any successful business. In fact, it’s been proven that companies who use email marketing software have a 55% higher retention rate than those who don’t.
However, with so many different options to choose from, it can be difficult to find the best fit for your business. That’s why we compiled a list of the best email marketing software to help you make a decision.
In this post, we cover everything from what features you should look for in an email marketing software to how much money you should spend on any given platform. We also provide reviews for each of our top 11 picks - so no matter what your needs are, you’ll be able to find the perfect one for your small business today!
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What is Email Marketing Software?
Email marketing is the process of sending an email to a list (either your own or one you’ve purchased) and using this platform as a way to promote your product, service, or website. It can be used for anything from driving traffic to your website to increasing sales conversion rates.
Email marketing software is one of the most important tools you can utilize as an entrepreneur. This software provides such a valuable service for any company - and it’s relatively inexpensive too!
How to Shop for the Best Email Marketing Software for Your Business
When it comes to shopping for email marketing software, you want to be sure that the platform has everything you need. That’s why we compiled a list of features you should look for in any given email marketing software.
**Instantaneous Delivery - **Your customers shouldn’t have to wait more than a few seconds for an email to arrive. Anything longer will result in too many people deleting your emails or opting out of your emails altogether.
**Multiple Devices & Screens - **The majority of people are using multiple devices when checking their emails - they may have an iPhone, iPad, and PC all at once. When shopping for software, keep in mind that all three devices need to be compatible with the program.
**Ease of Use - **It’s important that your email management solution is user-friendly and intuitive. Otherwise, your campaigns will likely fail miserably and hurt your company’s reputation instead of helping it grow.
**Seamless Integration with Other Software - **If you use other programs like CRM or POS systems, make sure the email marketing software integrates (and seamlessly) with those platforms as well.
**Budget - **Pricing varies widely on different platforms; some are free while others can cost thousands of dollars per month. Make sure you find something that fits within your budget, so you don't get stuck paying more than what's necessary for tools you need most.
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The 11 Best Email Marketing Software of 2019
GetResponse
MailChimp
Constant Contact
HubSpot Marketing Grader
AWeber
ActiveCampaign
Infusionsoft
Campaign Monitor
Mautic
Salesforce Marketing Cloud
Drip
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