POW is a standard ERC20 token on the Ethereum blockchain with two innovations that make it unique:
POW 'lite' is the Non-Blockchain version of POW. It is held in the POWtoken.com account and enables holders to make free transactions with one another. Ultimately POW 'lite' will be fungible with the ERC20 POW that exists on the Blockchain.
A global 'Airdrop' of POW 'lite' with enough to be claimed by every person on the planet, can be easily claimed by logging in with your Facebook or Twitter account (if you have both you can make two claims!). POW has the potential to be the most widely held currency on the planet.
POW is a crypto-currency that is being given to all users of Facebook and Twitter. If you're a user of Facebook or Twitter it is completely free to get an initial allocation, and the earlier you claim the bigger it is.
Although they're giving it away free, it's worth something, and is even rising in value. That's all down to the fact that 'you' are valuable, and when there are 100 million of 'us' connected in a network that is incredibly valuable. Just look at Bitcoin as a rule of thumb - Bitcoin has approximately 10 million holders and has a market capitalisation of $100 billion (as of Oct 2017) - that suggests a per user value of $10,000. If we are correct, that means the price of POW could rise dramatically as more and more people make claims.
The current version lets you send and receive POW with zero transaction fees with your Facebook friends. Soon we'll be releasing functionality that means you can do the same with your Twitter followers. Next will come the ability to transfer POW with any other user just by sending to their email address.
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