How can a canned alcoholic beverage best convey flavor expectations?

The US alcoholic drinks packaging market is expected to record a CAGR of 5.5% during the forecast period 2022-2027. The packaging of alcoholic beverages plays a significant role in the brand promotion of alcoholic drinks. It helps brands communicate with their consumers who can touch and feel the product through the packaging. Recent innovations such as lightweight glass and effective recycling are driving the market. · In 2020, the US witnessed the biggest volume gain in total alcohol beverage volume in nearly twenty years. It was up by 2%, the most significant increase since 2002. Among alcoholic beverages, beer witnessed substantial growth in the past few years. The majority of beer is sold in glass bottles and is driving the need for increased production rates in the glass packaging industry. The increasing demand for premium variants in alcoholic drinks like whiskey, rum, etc., is also driving the growth of glass bottles. · Due to the COVID-19 pandemic, overall consumption of alcoholic beverages didn’t change much: beer and wine sales rose, whereas hard liquor sales declined. Demand for budget and mid-priced spirits increased, while demand for high-end super-premium and ultra-premium spirits decreased. As consumers limited interactions and spent more time at home, there were huge spikes in wholesale wine and beer demand. Consumers are also spending more per bottle than before the pandemic. · The US consumes the highest volume of wine, amounting to 33 million hectoliters in 2020. Portability and convenience have become significant drivers for wine packaging innovation, leading US-based new-age wine sellers Bota Box and Black Box to explore alternative packaging, such as tetra packs and bag-in-box wine and cartons. According to the State of Wine Industry Report 2020 by Silicon Valley Bank, canned wine in the country recorded an 80% growth in 2019, despite accounting for 0.5% of the overall market share. · Manufacturers of canned wine and beer witnessed considerable demand for aluminum can packaging due to the broader acceptance of cans among young consumers. A significant cultural shift has increasingly driven this trend since millennials stand out as keen adopters of different wine formats that offer convenience. · The ongoing trade war between the US and China may impact the glass packaging market in the country. Ardagh Group stated that over 70% of the US wine industry’s glass bottles are imported from China; and due to an increase in the tariff rate imposed on Chinese imports, the need for improving glass manufacturing infrastructure is expected to rise, leading to a rise in the overall cost of the product over the coming years.