Back End Optimization
Hi Dear,
The keyword section in your seller center provides back-end optimization.
Go to the seller center and keyword section of your listing.
Back end optimization includes the optimization of
Search terms:
Use all unused keywords related to your product in your search terms, also avoid singular and plural duplication like wooden spatula is used then avoid using wooden spatulas:
How to get search terms: 1. Go to your listing and He-10 graph then click on the listing optimization option which helps to run securable on your front end listing them also put your all searched keywords which are used or not in your title, bullet points, and description in securable. These are unused keywords (not used in the front end).
We can use these securable keywords in the back end but to avoid singular and plural duplication put them in Frankenstein apply filters like one word/phrase per line, remove duplication, include word frequency count, and convert to lower case. Copy all keywords put them in an excel file.
Copy your Title, Bullet points, and description (if the description is not available then use only title and bullet points except A+ content) after proper optimization of your front end and then past them in Frankenstein. Apply the same filters as above and color them and copy-paste in the same excel file in which you have saved the above keywords.Sort all these words alphabetically remove repeated words (singular or plural). They put all keywords at a time on Amazon and see results if results are the same as your product then in your back end Search terms. Otherwise, rearrange them from high to low search volume then put them in your search terms.
Intended use: Put the 5 basic uses of your product like it is useful for outdoor, indoor, indoor and outdoor, portable, Home.
Subject matter: Put most relevant and high search volume keywords
Targeted Audience: Target your best convert able audience. Like men or women or both adults,
Other features: like waterproof. Travel, handheld sized
Platinum Keywords: Not necessary
Note: you can see your back-end search terms whether they are optimized or not if you have a brand registry.
Go to seller center then click on brands go-to brand dashboard then go to optimize search terms and see they are optimized or not.
Regards
Aamir Farooq
#amazon #amazonppc #ppc #listingoptimization #frontendoptimization