There are over two million sellers on Amazon today, making the competition tougher than ever.
As a seller, engaging customers to go over your product from top to bottom is already a challenge itself.
Talk about getting them to click on that golden “Add to cart “or “Buy now” buttons!
With countless sellers advertising the same products or those nearly similar to yours, it goes without saying that you have to elevate your selling approach and entice your shoppers to purchase from you.
This is where your Amazon listing content and lifestyle photo can put your products and your store on an entirely higher and relatable level.
Using A+ content coupled with lifestyle photos in your Amazon product listings can work to your advantage. A slight tweak on how you present your product can make the difference and convert shoppers into buying customers – the ultimate goal of every Amazon seller.
It upsurges the conversion rate by keeping the buyer engaged. It taps on the emotional ‘why’ and ‘how’ of the shopper, so as a result, they stay on your listing longer, reading every bit of information and soaking up on the uploaded images.
These services ultimately make your life as a seller easier and structured because it allows you to expand and really bring your product to your shoppers’ hearts and minds.
Reinforced Product Information
Shoppers won’t buy a product that is foreign to them or a listing that doesn’t provide how an item is meant to be used, the purpose, and the result. Customers have become smarter when buying. Amazon’s listing content and lifestyle images are the ultimate solution in making sure that your buyers would have a great idea of your item.
With these services, you can put a more detailed description of your product and throw in more images on the content. You can tell the story of your product and influence your customers to purchase them.
You can showcase the premium quality and lifestyle associated with your product in a better and shopper-friendly way so your customers can literally picture themselves buying and using it while browsing thru your listing.
Fostering Brand Awareness
Some consumers shop by brand. Their loyalties are not with the product, but with the brand, and you can’t get any better customers than these.
They are the ones who would repeatedly order the same product or try a new product from the brand just because they are dedicated to the brand. All other products and logos weigh little over their shopping decisions.
You can tell your brand's story by using Amazon’s listing and lifestyle to tap into your customers emotions. You may have a similar backstory with them. Being able to relate to your shoppers emotionally and virtually sets you and your product apart from all the other two million sellers out there. It builds brand awareness and confidence, which plays a critical role in having committed shoppers.
Seasoned merchants and newbies should give these Amazon services a shot and experience better results as a seller.