In his 20-year trip to become the largest online retailer in the world, Amazon has focused almost exclusively on consumers.
But in 2015, the Seattle-based company of Jeff Bezos decided to conquer its share in the online business-to-business market (B2B), worth only £ 96 billion in Great Britain (over EUR 107 billion ), According to figures from the British Bureau of Statistics. Amazon has therefore launched a new, free-use business platform, first in the US. In December 2016, Germany and Great Britain followed. Dutch companies can also order through these platforms. "In the US, Amazon Business has recruited 400,000 companies in the first year and earned billions of dollars," said Burkland in an interview with Business Insider in his London office. According to him, 45,000 sellers in the US are active on the platform.
"You have to imagine that Amazon Business for business customers is the same as Amazon is for consumers," he continues. "It's a marketplace where business customers can handle virtually everything they can imagine. The chance is very big that it is being offered. "
Amazon wants organisaties to buy everything that need through Amazon, from new computers and A4 paper to toilet cleaners. There are now more than 100 million products in the marketplace that are also available from outside the US, Great Britain and Germany, so from the Netherlands. .
"Every customer in the EU can go to the British Amazon Business and order. Export is a major component of our business and is also attractive to sellers on the platform, "says Burkland.
