A quick coffee? A spoonful of powder, a trickle of hot water, and you are officially one of the 4600 people performing the same gesture at the same second!
Far from the wave of chrome coffee machines and colored tablets, coffee remains faithful to its basics: its star product has nothing to do with a trendy pod, but with an instant powder that is easy to carry and practical to prepare.
A favorite of travelers and sometimes even preferred to real beans, soluble coffee is made from roasted, ground, coffee-brewed and then dehydrated beans.
And if the process of freeze-dried coffee was invented earlier for the army, the formula that made it successful came from its largest distributor, Nescafé. Even today, the brand produces most of the packets of soluble coffee consumed across the globe, for a quick, well-made little instant coffee!