The evolution of Facebook may very well be moving against the corporate interest with people entertaining the importance of community pages and how their voice(post) can reach their local community. I saw a post from a company slagging off an ice cream cart, in which the poster destroyed all public PR for her business and instead boasted the community support for self employed street vendors. The power has never left the people, I am happy to be living in a time where people are starting to wake up to that fact.