The competitive landscape of mobile apps is massive and there is no stopping the number of new apps coming into the existence every day. Thus, to survive and thrive in this competition, it has become very crucial for developers and app marketing agencies to go with the best possible app marketing strategies.
But it is obvious that questions like “how do I create a marketing strategy that actually works flawlessly?” bother expert marketers. So, we decided to list down some of the most effective app marketing strategies that tech leaders recommend even in 2022.
Best Strategies Recommended by Mobile Marketing Companies
According to a Statista report, Google Play Store is leading the app world with over 3.3 million apps. The platform is being followed by the Apple App Store and Amazon App Store with 2.2 million apps and 475k apps respectively.
So, going through these statistics explain why after a certain point, we can not experiment while choosing the best lead generation strategies to promote our apps. We have to pick the most effective strategies with proven results and go with them, especially if those strategies have worked for others as well. There are alternative app stores existing as well. AppValley and Shopify are quite popular in the category of top alternative app stores.
But in a few cases, leveraging new opportunities is smart too; like a new technology that can help boost the app marketing strategy in 2022. However, for your reference, and after in-depth research, in this list, we are listing down only some of the best app marketing strategies that have worked for many leading android development company out there.
1. App Store Optimization (ASO) and Search Engine Optimization (SEO)
As mentioned above, leading app stores like the Google Play Store and Apple App Store have millions of apps. So, in such a massive race, how do you improve the visibility of your hard work? Well, strategies like ASO and SEO can be really rewarding for that. But first, it’s crucial to understand the difference between both target marketing strategies.
2. In-app marketing
As the name gives it away, an in-app marketing strategy is used to promote apps via other apps. Let’s understand how in-app marketing is done in this app marketing guide. Well, there are multiple ways of leveraging this one of the best app marketing strategies. You can collaborate with another app developer and get your app listed as an ad in their apps. Or, you can hire an affiliate marketing agency that will display your apps’ ads on the apps of their clients. Affiliate marketing is quite popular these days and we will discuss it better in detail later in this blog.
3. In-app rewards
Wondering how to market an app successfully with the help of in-app rewards? Well, there are simple yet effective ways to do that. Plenty of apps from several categories such as video streaming, shopping, gaming, etc offer their users rewards for installing or testing third-party apps. These rewards can be in-app coins, features, free trials, discounts, and more.
4. Affiliate marketing
Affiliate marketing is a process of improving installation or conversion rates with the help of third-party agencies. These agencies get paid for every installation or visitor they bring. Conditions of contracts may vary but the eventual goal is to grow the app and attract as many installations as possible. Most of these marketing agencies either own their own platforms where they promote the app or they partner with other platform owners and pay them commissions for promotions.
5. Giveaways or referral bonuses
Giveaways and Referral bonuses are some of the most common practices you will see under app promotion strategies. Here, digital mediums or apps themselves offer already existing users some rewards they can use in exchange for inviting new users to install the app. Cash App is a top example that uses this app marketing strategy in 2022.
6. Keeping up with evolving algorithms
ASO and SEO algorithms regularly get updated. Thus, it is crucial to ensure that apps and content to promote apps on web pages are regularly updated and optimized. These updates in algorithms can be based on new security features, evolving devices, new technologies, etc. So, the more optimized your digital content is, the higher chances you have of seeing the content among top search results.
7. Using positive reviews for promotions
Reviews play a crucial role in convincing your app’s potential users to install the app. Good reviews can be helpful in building trust in the mind of the user. These reviews can answer their concerns regarding features they are looking for, the security standards of the app, and more. Additionally, Good reviews also help the app in ranking better.
Key Takeaways
Well, these were the few industry-inspired mobile app marketing strategies that can help your projects in achieving new heights of growth. With the help of this list, you can pick strategies that are most suitable for your target users. Or, you can also experiment with these lead generation strategies to figure out results.
Content Source: https://www.mobileappdaily.com/app-marketing-strategies