Apps are ruling the IT world. But, do you know how?
In 2018, as per App Annie the total number of downloads on the iOS and Google Play stores were 28.4 billion. Google Play downloads accounted for over 20 billion downloads during this period.
However, if not going with these insane numbers, we can easily assume that the world’s quest for these apps will not slow down at any cost. Instead, these numbers are rising day by day.
Reports suggest that the expected average revenue earned through app creation and marketing will hit up to $81 billion by the end of year 2019. Apple’s iOS apps generated $40 billion whereas Android Apps earned $21 billion through Google Play Store and $20 billion from third party stores.
If you have created an app for your business, then you would also like to have a pie of your share and cash it on. Of course, you would have to do the efforts as apps don’t sell themselves. In fact, it is really a tough job to market your app in competition with other IT giants, some of which are already ruling the market.
You will think how you would stand, when the market is already flourished with millions of apps and out of which some are really doing great. However, there are certain ways to help you out.
Here, I am going to draft step-by-step points so that you can get better idea of how to market your app. Remember, mobile app development is not that simple, it is a tough job, but marketing that app to reach your target audience is tougher than that. Being in budget is also a limit you have to consider.
So, follow certain steps that are being considered by Kunsh Technologies - Mobile App Development Company based India, to handle app marketing campaign. This will definitely help you out profitably.
Step 1: Start with App Store Optimization
These days, app store optimization creates a huge buzz among the Mobile App Developers. However, it is the foremost step to be taken before you are actually marketing your product.
Never forget that more than 63% of apps are found and downloaded through app stores only, your motive should essentially be on the list of the featured apps that are further searched and downloaded by the app users. For this, you should strictly adhere to the App Store Optimization principles.
A vast variety of apps get downloaded because people can easily search them through app store searches based on their requirements. Hence, featuring your app to the app store is essential.
If you would ask about the process of app store optimization, I would say that it is quite similar to standard SEO Services done for a project optimization on search engines.
Step 2: Get Reviews
Online marketing holds the nerve of the social proofing. It can be used for enhancing the perceived value of your business app along with encouraging more people to download the app.
Generally, people prefer to personally review the ratings of such apps before downloading them. If somebody really gets an overwhelming number of positive reviews about an app, then they don’t hesitate even once to download the app. It worth spending time over such apps and you would feel quite comfortable to just click on the ‘install’ button on the app.
On the other hand, if there is very little or no feedback about your app, then better would be to go for app reviews. Ratings and reviews are the most significant factors in the success of an app. Also, if you have low rankings for your app, then nobody will be attracted to download it.
However, always provide the notifications to the app users along with encouraging them to review your app and use it.
Step 3: Create an app Landing Page
If all the basic things are accomplished, your next step should be to build a landing page specifically for your app to your website.
This may include a screenshot, some positive ratings or reviews or even a brief video describing about how your app works. Here, nothing over the top thing would be needed. However, best thing would be to keep everything simple.
If you are already getting sufficient amount of traffic to your website, you can turn the general visitors into the app users.
Step 4: Place Download links on your Website
You can increase your web traffic by facilitating downloads through your app from your website.
Placing the download link just beside the social media links would be the best logical location. Just giving some effort, you can bring considerable attention to your app in the form of increasing traffic.
Always use the standard download images, most users recognize the icons and when they glance at your website, they will easily notice these buttons and click and become a part of your conversion.
Step 5: Reach out to Tech Publications
A positive press will always give a jumpstart to your career or an app. Get your app mentioned on any media specific platform where a large number of public gathers i.e. Mashable. Tech publications are the best platform to choose and get registered on.
Step 6: Reach out to Guest Bloggers under your Niche
Guest blogging could be the best idea in this regard. Just find a handful of good blogs that are related to your niche, and target their audience as well. The formula will be same, you have to reach a tech publication and develop a quality pitch to get your blog published on a guest website.
Make you fully familiarize with their style and tone first.
Step 7: Reach out to Influencers
If your business already has a sizeable audience, you will surely get some decent exposure.
In this case, you should simply promote your mobile apps directly or post the links to articles featuring your app. If your audience is not very vast to help promoting your app, then I recommend you to contact relevant influencers to check if they would be willing to promote your app with their followers.
Sometimes, all this is fine to crank up your exposure to the maximum extent.
I hope this tricks and tips would be enough for you to go with marketing of your app. Rest if I get, I would definitely suggest you in my further posts.
Seeing Off:
Kunsh Technologies has been into mobile app development field since years. The experienced app developer at the company creates quality based and user-friendly applications that are smartly marketed by the Search Engine and Product Marketers using extensive tricks and tips.