Once an app is developed, the biggest challenge faced by mobile app developers is optimizing the ranking of the mobile application in the app store. Moreover, the presence of a large number of applications on the Google Play Store makes it more difficult for Android app developers to optimize ranking. In order to solve this issue, mobile app development companies along with app development service are also moving towards providing app store optimization services.
Two most important factors to keep the app on the top in the play store is user engagement and retention. To boost the app ranking, planning a strategy and enhancing user experience is very important. With the increasing number of mobile applications, marketing companies have also turned into mobile app marketing agency. These companies help the mobile apps to achieve top ranking.
Below are some of the factors that can help in improving mobile app ranking in the Google Play Store
How are Mobile Apps Ranked on the Google Play Store?
Google Play Store uses various algorithms to rank the applications. Hence, in order to improve the ranking of an app, it is vital to understand everything about various algorithms used by Play Store. These algorithms include app ratings and reviews, number of downloads, the retention time of the customer. It also takes into account in how much time the app gets uninstalled after download and also if the mobile application is connected to social media.
Role of App Store Optimization (ASO)
App Store Optimization (ASO) helps to determine the success rate of an app. A maximum number of downloaded apps can be discovered through app store searches. Hence, ASO plays a major role, and missing out on ASO can impact the app ranking. ASO is considered as one of the important marketing channels. In ASO, the keyword is very important as the process followed in ASO is similar to someone searching for a keyword. In mobile app marketing, app store optimization services are given high priority. Attracting a large number of audience, ASO helps in increasing users and conversion rate. Meanwhile, the success of ASO depends on selecting the right keyword, with focus on difficulty and relevance.
Selecting Best Name and Title for an App
In order to improve the chances of an app to rank high, selecting a perfect name or title is important. Users usually find an app by typing its name or title. Hence, selecting perfect name and title for the app is the way to attract more people. The name of the application should clearly define or show what the app is about, even before the user downloads and uses an app. Name of an app should differ from already existing and popular apps. This will direct users to the popular and this may have an impact on the app position in the market.
Keeping an Eye on App Rating, Review, and User Experience
Once the app is launched in the market, focusing on the app review, rating and overall experience of the user becomes important. App rating and review play a vital role in boosting the app ranking on the Google Play Store. Every mobile app marketing agency is focusing on reviews and ratings provided by users to make the changes needed in the app. It’s a dream of every app developer to get a five-star rating on an app. Hence, it is important to focus on providing a unique product with the best user experience.
Adding Application Description
Adding a description of an app is important to let the user know what is the use of an app. Keeping description precise and short is the key to attract the user. It is very important to keep the description relevant and ensure that user understands what the app does. Also, adding primary keywords in the description can help in boosting the app ranking as Google takes primary keywords from the description about the app. Majority of app store optimization services providers also help in adding app description to attract more users.
Screenshots, Videos, and Graphics to Get Higher Ranking on Google Play Store
Adding screenshots, videos and graphics of an app are some of the best techniques to get higher ranking in the Play Store. Providing a glimpse of an app to the user increases the interest of the user to know more and results in user downloading an app. Uploading high-quality videos and screenshots can help in boosting visibility and attract more users. Also, application icon is a powerful tool that can grab the attention of the user.
Along with the aforementioned factors, mobile app development companies and mobile app marketing agency are using various tools to boost the app ranking in the Play Store.