Starting at $999, the iPhone X is Apple’s most advanced model to date, but it’s apparently not selling well enough to keep manufacturing at current rates. Nikkei reports that Apple is cutting iPhone X production in half due to slower-than-expected sales in the U.S., Europe, and China, notably after less than three months on the market.
According to the report, Apple is cutting its iPhone X production targets from 40 million units in the quarter to around 20 million units, as inventories have swelled. Nikkei notes that the cuts will “have a domino effect on manufacturers” supplying parts for the iPhone X, with a likely impact totaling billions of dollars.