Since the App Store launched nine years ago, millions of apps have been downloaded billions of times. And we’ve used all that we’ve learned to redesign the App Store from the ground up. Inside are must-read stories, expert recommendations, carefully crafted lists, helpful how-tos, and new ways to find your next favorite app or game. This is the biggest thing to come to the App Store — since apps.
Designed for discovery.
There’s nothing like finding a new app that transforms how you work or play. With new tabs, it’s easier than ever to discover the next app or game you can’t live without. Each tab is filled with content to keep you informed, engaged, and inspired.
Thoughtfully crafted. Expertly curated.
Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors around the world with a unique perspective and a passion for what’s next. So you’ll see what’s bubbling up in app culture.
Daily Stories
From exclusive world premieres to behind‑the‑scenes looks, these stories by our editorial team explore the impact that apps have on our lives.
Game and App of the Day
Get a download of this: Our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.
Did you just copy and paste this from the apple website?
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