Blockchain technology has catapulted e-commerce ecosystems to the new heights, which enables millions of users to earn regular income. E-commerce and Blockchain are two sides of the same coin, and both are related to user transactions. Prospects and benefits of Blockchain in e-commerce industry are very high; it is an undeniable fact that Blockchain has increased the throughput of e-commerce business by providing safer, faster and reliable transactions. The blockchain is not only limited to settlement of funds and transactions, but it has also enabled the economic ecosystem for e-commerce marketplace. Smart contracts, inventory control, and supply chain tracking are few applications of Blockchain enable e-commerce.
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Now e-commerce systems have replaced the traditional brick and mortar stores and become the storefront for brands and merchants, and Blockchain technology is icing on the cake for e-commerce platforms. Large e-commerce based companies such as Amazon, Alibaba, and eBay accounts for 50% of the market cap in the retail sector. With the passage of time, although they are providing amazing services, the problem with small sellers, merchants, and brands remain same. Translation cost, advertising fees, transparent delivery process, and delivery quality are the known issues in the current ecosystem of e-commerce.
Currently, it is impossible to launch an international product in the regional language, moreover, the scope of selling products on the current e-commerce platform are limited to domestic places in the same country.
Furthermore, current transaction cost, lack of transparency, low rewards have plagued traditional centralized e-commerce platforms. There are various companies who tried to solve the problems in the e-commerce industry, but it is only Arium, who got the nerve and come up with the real solution to provide the cross-border e-commerce platform.
Arium platform is developed to solve four major underneath issues:
Translation
While targeting the right audience, age and sex have to be considered, which currently in both cases, human and machine translation, it is missing. To target international audience, the correct phrase is very important, which Arium platform is capable enough to produce the desired results for sellers. Supporters of Arium translate the product information using phraseology and they get the commission based on it.
Advertising Cost
Another big problem is advertising cost associated with the e-commerce platforms. Advertising strategy worked in one country cannot work in another country. Arium platform takes help of local affiliates to produce the advertising copy which will fill the gap in advertisement issues.
Delivery process
The current delivery process is very cumbersome and unclear. When goods are transported across the globe, multiple vendors come into the picture. With the help of blockchain, Arium will track each and every checkpoint to give comfort and confidence to both buyer and seller.
Product quality assurance
Most of the e-commerce websites do not care about the product after it gets delivered to the client, which hampers the relationship between client and vendor. Innovative solution of Arium takes care of this by enabling delivery status confirmation by the customer.
To summarize, there are various issues with the current e-commerce based platforms, which were unseen before the inception of Blockchain technology. The advent of Blockchain technology opens the various avenues to handle these issues. Nevertheless, consumers and producers will see more and more inventions in the coming years.