Heeey ! I totally agree with this article. I've been thinking about that matter a lot recently and still am though...

I think it is important to find a balance for sure but the main problem IMO is not whether to do Social media or not, but how to do it. Right now we see so many people saying : " Post everywhere, all the time, be consistent, always" People trying to follow the hype to Instagram, Pinterest or Vero for that matter recently... How I see it is we are flooded in potential choices, in potential likes and exposure from a lot of potential clients or employers.

Internet and technology opened the valves for infrmation and connection all over the world at crazy speed. And as humans we are not adapted to it yet. I mean some of us are, I guess marketers knows how to deal with the trends etc but the vast majority of us, we are lost to the flood of information.

We fear to miss out on a potential market and tend to try to be everywhere.

So we waste our time trying to manage all our pages and stuff leaving us very little time to do anything else and end up trapped in this likes and follower spirale.

But what if (and it is a big what if as I still don't have the answer and struggling to make a living on my own) we picked one niche, a few people to care about, we would like and they would like our art. It would be far easier to manage, giving us more time, less stress about chasing likes and such and overall we would be happier as promoting would become far more manageable.

The main danger currently I think is to follow the trends and not think a second about it.
What do you think ?