How to find it?
It does not matter if you are still a beginner or have 10 years of experience in this field, inspiration will always be difficult to achieve. Some people believe that even inspiration is something that seeks success, because as creative people, ideas never stop arising. In that sense, it could be said that inspiration comes to us, and not the other way around. Every graphic designer goes through moments in which the creation sells itself, as if by magic, but there are occasions when inspiration can be delayed. But what happens when it never arrives?
In general, the problem arises when the same client does not reach his design proposals. Even the best designed graphics in the world can be rejected in a second by a difficult customer. Of course for the eye of a designer, this graphic could be perfect in every sense: color, typography, layout, balance, etc., but if the client is not close to understanding these things then we are in a big problem, and The only solution that seeks new forms of inspiration that take us out of our comfort zone, no matter how chilling it sounds.
For this it is important to listen to the story of your client. Before starting a new project, in which new designs or graphic lines that the client has previously used should be analyzed. If the company or business already has several years of output and has a brand, it will be necessary to modify its design, adding freshness and originality, but without losing a continuity that identifies the client.
It goes without saying that customers always expect creative designs regardless of the type of product or service they are trying to sell, from paper clips to luxurious destinations. The challenge appears when we do not know where to look for inspiration.
To find it, we can resort to all kinds of creative sources, such as images, photographs, places, music, movies and even, on occasion, even a sentence enough to motivate and start the day with inspiration. It is also not about going to extremes, but to search between the simplest and most spontaneous so that creativity flows. Inspiration should not be forced, especially when it comes to taking a design project forward. There are particular phrases that can serve as an example for everything and to inspire them to do a better job. Here are some short phrases that you can use as inspiration.
