Will your choices of friends change society?

Virtual communities are rapidly becoming real as Pokemon Go players can attest. With the increasing number of web platforms, marketplaces and disintermediation solutions, more and more communities are being created. Since human societies are essentially groupings and overlaps of communities, what will be the impact on our society of these new Internet communities?
At the beginning of the 20th century, Bronislaw Malinowski and John Layard proposed a new approach to ethnological and sociological study. Until then, when one wanted to observe a group of people, one avoided interfering with it. The observer kept a distance and sought to decode the rules of the group, its way of life etc. But the two scientists have broken this rule by immersing themselves for several years in Melanesian societies to observe them in a participatory way. This is how participant observation was born. A real break in the field of sociological observation. In 1937, sociologist William Foote Whyte pushed the concept even further by living four years in an Italian community as part of his research on street gangs in Boston.Will your choices of friends change society?
Virtual communities are rapidly becoming real as Pokemon Go players can attest. With the increasing number of web platforms, marketplaces and disintermediation solutions, more and more communities are being created. Since human societies are essentially groupings and overlaps of communities, what will be the impact on our society of these new Internet communities?
At the beginning of the 20th century, Bronislaw Malinowski and John Layard proposed a new approach to ethnological and sociological study. Until then, when one wanted to observe a group of people, one avoided interfering with it. The observer kept a distance and sought to decode the rules of the group, its way of life etc. But the two scientists have broken this rule by immersing themselves for several years in Melanesian societies to observe them in a participatory way. This is how participant observation was born. A real break in the field of sociological observation. In 1937, sociologist William Foote Whyte pushed the concept even further by living four years in an Italian community as part of his research on street gangs in Boston.

The aim of the sociologist or ethnologist in this approach is to avoid filters of ethno-centric interpretations, reservations, shyness, convenience, etc. Reality TV has proved (unfortunately) the relevance of this approach. When the observer is part of the setting, it is forgotten very quickly, the true nature of individuals settles in, social tensions re-emerge and the group expresses itself and acts without filters or restraints.

Companies, like all human communities, constitute groups of humans in which the rules established by operations and the hierarchy are not the only ones applied. Beyond the operational distance, there is an informal distance. The links that exist outside the professional sphere are a good example of this informal distance. But there are also affinities, enmities, cultural differences, education etc.

The social implication of the observer has a double advantage:

Obtain from the group unfiltered information about its current operation
It can determine the stimuli that will have the most impact on the group
We are all now members of at least one virtual community, most often with a real dimension. For example, you are a member of your linkedin network or Facebook friends. But sometimes you go to a networking meeting or attend an event organized by your friends via Facebook. So you have access to unfiltered information. It is therefore possible to objectively observe what stimuli your community is reacting to and try to deduce trends from them.Will your choices of friends change society?
Virtual communities are rapidly becoming real as Pokemon Go players can attest. With the increasing number of web platforms, marketplaces and disintermediation solutions, more and more communities are being created. Since human societies are essentially groupings and overlaps of communities, what will be the impact on our society of these new Internet communities?
At the beginning of the 20th century, Bronislaw Malinowski and John Layard proposed a new approach to ethnological and sociological study. Until then, when one wanted to observe a group of people, one avoided interfering with it. The observer kept a distance and sought to decode the rules of the group, its way of life etc. But the two scientists have broken this rule by immersing themselves for several years in Melanesian societies to observe them in a participatory way. This is how participant observation was born. A real break in the field of sociological observation. In 1937, sociologist William Foote Whyte pushed the concept even further by living four years in an Italian community as part of his research on street gangs in Boston.

The aim of the sociologist or ethnologist in this approach is to avoid filters of ethno-centric interpretations, reservations, shyness, convenience, etc. Reality TV has proved (unfortunately) the relevance of this approach. When the observer is part of the setting, it is forgotten very quickly, the true nature of individuals settles in, social tensions re-emerge and the group expresses itself and acts without filters or restraints.

Companies, like all human communities, constitute groups of humans in which the rules established by operations and the hierarchy are not the only ones applied. Beyond the operational distance, there is an informal distance. The links that exist outside the professional sphere are a good example of this informal distance. But there are also affinities, enmities, cultural differences, education etc.

The social implication of the observer has a double advantage:

Obtain from the group unfiltered information about its current operation
It can determine the stimuli that will have the most impact on the group
We are all now members of at least one virtual community, most often with a real dimension. For example, you are a member of your linkedin network or Facebook friends. But sometimes you go to a networking meeting or attend an event organized by your friends via Facebook. So you have access to unfiltered information. It is therefore possible to objectively observe what stimuli your community is reacting to and try to deduce trends from them.

Southern Cross University, Australia
In a research conducted in 2006, Martin Robson and Peter Miller of the Southern Cross Business School studied the place of intuition in the decisions made by leaders. In particular, they have studied some of the brightest CEOs in Australia. During their studies, they were not surprised to hear the interviewed leaders relate their intuition and experience. On the other hand, it was more surprising to learn that the more complex the situation, the more the respondents claimed to have appealed to their intuition.

When we speak of intuition in management, we often imply the introduction of emotions. It would seem that the more complex the problem, the more we leave room for our intuition. The power of intuition was approached by Malcolm Gladwell in his book "Blink: The Power of Thinking Without Thinking". But does intuition really mean the preponderance of emotions?

Despite accepted ideas, modern cognitive sciences no longer oppose reason to intuition, but rather to emotions. There are, on the one hand, cognitive mechanisms, including intuition and reason, and on the other, emotional mechanisms.The human mind would therefore use two very different styles of cognition, two distinct ways of approaching and solving problems. Reason relies on language, it is linear (thoughts are connected), it is a conscious process (each step of the argument is explicit and accessible), and it is "voluntary". So it's a slow process. Intuition, it is extremely fast and requires little effort.

The characteristics of intuition thus generate a psychological disposition to cognitive laziness. Joseph Heath, a psychologist and professor at the University of Toronto, explains: "When we are faced with a problem, we try to solve it as easily as possible, first deploying the resources of the first system, intuition. Only if we suspect that the answer is wrong we stop to think about the problem. "Intuition would be the way of ease when a problem exceeds our computational capabilities. The role of emotion in the process, according to Joseph Heath's research, would be to give priority to information, a score in a way.

In your community, what are you going to stop your mind, take time to think, give an opinion, an opinion, or even trigger a collective action?