AI is aiding marketers to determine customer sentiments toward their brand

AI is aiding marketers to determine customer sentiments toward their brand.jpg

Social listening - Following the client's feelings
It's the age of social media and everyone is online. Social media has emerged as an essential medium for brands to define their online presence and build a personal connection with customers, whether new or existing. AI is helping marketers determine customers' feelings about their brand and then direct them accordingly with personalized campaigns. Social listening is enabling marketers to track tweets and comments related to their brand or product and review customer sentiment to target them with relevant ads and content. Social listening plays the role of a form of feedback that you never asked your customers to complete. Once you understand the anomalies your customers face, you can line up to improve your customer experience.

Ongoing Customer Service
The customer experience does not end after the sale has taken place. Do you want your customers to come to you constantly in the future? You need to provide uninterrupted customer service.

Chatbots - AI and machine learning tools can make a significant and positive impact on your ABM strategy. Chatbots act as a tireless subordinate of a trader, who is trained in Natural Language Processing, to address basic questions and establish a productive customer conversation about your product / service, and to assist customers in obtaining decisions.

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IVR - Interactive Voice Response
Traditional decision trees in an interactive voice response (IVR) system are created to manage calls where users are provided with one or more interfaces to create and modify decision trees. However, creating and editing rules, logic, and instructions can be frustrating for users. AI-based IVR determines the purpose of the client request using automated word recognition and natural language processing. In this way, the AI adjusts the recommendations according to the expected influx and the clients' questions are solved without any human intervention.

Robotic Process Automation with AI power
For a long time, Traditional Process Automation has been used to perform simple calculations, integrate a number of systems, and perform iterative tasks. On the other hand, the RPA has been vital in reducing manual work, errors and repetitive tasks such as data entry in recent times.

AI-enabled RPA goes one step further to create accuracy and efficiency in a customer service agent's efforts using a cognitive engine to analyze past processes and draw possible conclusions.

Final Thoughts
Applying artificial intelligence to your ABM strategy can be overwhelming and challenging for many, but it seems to be only expanding its impact. More and more clients are now seeking the AI-driven customer experience. When most marketing activities are automated with AI, your marketing activities are optimized, you have built an exceptional customer experience and you have shortened the customer journey to close the deal.