There are several talented music artists in the world today. But because of certain reasons, they fail to make any headway throughout their life. No one hears their music or they are only opportune to play it at bars and local gatherings. Middlemen pose the greatest barrier to the success of a budding talented musician in the music industry. These middlemen are the people controlling record labels essentially and their other peripheries. The power resides in their hands and as such they dictate the growth of an artist through their influence on marketing and A&R. Artists need publicity to become popular among the listening folk and ultimately they are left at the mercy of these middlemen who also determine which artist will be marketed. Aside that, they also wield power over how much of the proceeds the music artist will get at the end of the day. So the growth of the artist is stunted.
Only a decentralized mode of transaction between artists and the public can solve the challenge facing budding musicians and that’s why Potentiam has been established to act as the anchor for them. Using smart contracts on the blockchain, Potentiam will eliminate the relevance of the middlemen and this will make transactions transparent, secure and cheap to operate. Potentiam’s blockchain platform will feature a social network hosting creative like composers and performers together where they can market themselves or collaborate with other artists. Creatives can also choose to control and manage their own content as well as copyrights regardless whether it was created within or outside the border of the Potentiam Core.
In a bid to realize their dreams of building this unique minstrels ecosystem, Potentiam is holding an initial Coin Offering (ICO) where investors can purchase their Potentiam tokens; PTM. The PTM tokens will be used as the currency of exchange for all transactions to be done on the platform. Once participants on the blockchain platform can exert control over their proceeds from the overall music industry, the PTM token holders will kick out the influence of middlemen. Staking will also be possible for token holders. When holders stake in the Potentiam Vault, they will earn special rights and unique privileges which include up to 50% of the fees generated on the platform. Staked tokens always have a tendency to gain value over a short period of time and since PTM is not an exception, the value is expected to shoot up when you consider the fact that the total supply of the PTM tokens is limited. With a crowdfunding feature for artists’ music projects possible on the platform and a steady growth of independent musicians around the world, it is expected that PTM will be a valuable cornerstone for these young artists and music enthusiasts. With more and more people making use of the PTM tokens, the potential growth in value is inevitable. For more information, feel free to lookup the Potentiam website and whitepaper below.
Website – https://www.potentiam.io
Whitepaper – https://docs.wixstatic.com/ugd/73bd45_2914b4a237744b55bf329c1425d3284a.pdf
Telegram – https://t.me/potentiamgroup
Twitter – https://twitter.com/potentiam_io?lang=en
Facebook – https://www.facebook.com/potentiam.io/
Writer – Coltpython
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