^{Source :} http://assembleprotocol.io/

Assemble Protocol (Assemble Protocol) is a blockchains for the points-based integration platform cryptocurrency is. The ticker of the assemble protocol is ASM . Assemble is a utility token used in the assemble protocol, can be obtained as a reward, and is used as a means to acquire assemble point tokens (ASP) and as a means to consolidate and monetize points.

Assemble aims to create a virtuous cycle business ecosystem that benefits both point providers, point consumers, and affiliates who participate in the assemble platform by providing a blockchain-based point integration platform to point providers and customers, and connecting consumers with sufficient purchasing power to affiliated stores. The core elements of the assemble protocol are :

1. Point exchange

2. Marketplace

3. Data infrastructure

That exists within the platform, and these elements are necessary elements that anyone who participates in the assemble platform can access and use.

The point exchange is a space where the integration and exchange of points, the core function of assembling, take place. Points providers are tokens staked if proportionately consumers can exchange points of the point provider to assemble. The point exchange efficiently handles the automatic trading system and point settlement.

In addition, the marketplace is an online market where you can use assembles. Anyone who participates in the assemble can acquire the right to sell in the marketplace equally through staking. The profit settlement system calculates the sales profit for each product and settles it to the seller every day.

Lastly, the data infrastructure is a service space that utilizes a data infrastructure and database configured based on various accumulated data such as consumer activities and patterns in the assemble platform . Point providers and marketplace sellers can pay advertising costs to assemble and use them to execute advertisements.

The Korean point system has been applied to various industries starting with the introduction of the airline mileage point system. The airline mileage point system was first introduced in Korea by Korean Air in 1984. As of 2017, the industry with the most accumulated points is the credit card company with the accumulation of KRW 2.99 trillion, and the Han-Gong Industry, which accumulated KRW 2.6 trillion, the 692th immediately following. According to data released by the National Statistical Office and the Korea Consumer Agency, the size of the Korean point market is estimated to be about 20 trillion won as of 2019, with an annual increase of more than 10%. According to Yano Research Group in Japan, the global point market is estimated to be about 200 trillion won in 2018. With the development of the Internet in the early 2000s and the recent e-commerce industry becoming active, the point market continues to grow. However, the point market has the following problems.

Point Provider Perspective

1. Point service marketing competition: Points are one of the marketing strategies that increase customer loyalty by providing more benefits to repeat purchases. Point marketing competition is essential to maintain and operate this point system. Initially, the point system was mainly used for high-priced items such as airline tickets, but now it is applied to all industries ranging from major outlets, credit cards to food service. Point marketing that combines various methods such as refunds and discount coupons that return a certain amount of money after payment has also appeared. There was even a paradoxical situation in which point providers had to spend additional marketing expenses to promote the point system introduced for the purpose of securing customers.
2. Monetary damage due to maintenance costs: Point providers are expanding their franchise stores to focus on places where points can be easily used from a consumer perspective, such as movie theaters and discount stores. As affiliates expand, the cost of establishing and maintaining a point system is increasing every year. However, the value of the point is set lower than the cost, and the situation continues to be inefficient compared to the cost of developing and maintaining the point system. Point providers incur enormous investment losses every year because they have to maintain the point system continuously to prevent the inflow of new customers or the churn of their customers.
3. Accounting Debt Handling: The point of view between providers and consumers is large. From the point of view of the point provider, points are both a kind of preferential policy paid to customers and a debt of the company. When the provider digs the product, it records it as a liability in its financial statements as much as the percentage of points earned. It is not a debt owed by the company in cash, but is treated as an accounting liability for the duration of the point's validity. As of September 2019, Korean Air's debt due to mileage points was KRW 2,311.1 billion and Asiana Airlines was KRW 723,8 billion. In fact, Korean Air, which has the largest accumulation of airline mileage points, even went to court over the application of the expiration date of 10 years. Airlines deny property rights by claiming that mileage points correspond to bonuses, but consumers claim the property rights by seeing the points as goods acquired through the use of a specific airline.

Point consumer perspective

1. Distributed Points: Consumers also want to use points like cash, but they are distributed by providers, so there are the following restrictions. Points are scattered across multiple providers, and usage varies by provider. Also, since integrated use is not possible, the majority of customers with points do not recognize the points as valuable goods. Also, since integrated use is not possible, the majority of customers with points do not recognize the points as valuable goods. In addition, a small amount of points is virtually impossible to use due to the payment method that only points must be used to pay for products with points.
2. Points accumulated when paying by credit card can be exchanged or purchased for affiliated products through the point mall of a credit card company. However, since most of the products available for purchase at Point Mall are expensive products, it is difficult to use a small amount of points. Consumers also want to use points like cash, but there are limitations as above due to different policies for each provider.
3. Absence of use place: Problems regarding the use and use of points are constantly being raised. Points such as points earned when using a credit card and points earned when using an airline are accumulated when using various services, but the places where the accumulated points can be used are very limited. The shortage of places to use the accumulated points is causing consumer dissatisfaction with the accumulation of points.
4. Point extinction policy: The point system is approaching the end of the validity period one by one according to the provider's policy. In particular, consumer complaints are growing as airline mileage points in 2019 began to disappear from the application of a 10-year validity period from 2010. Point providers are devising measures to improve the system, such as expanding the number of places used during the validity period, but consumers are still complaining about the shortage of use points and excessive point deduction rates.

Point providers are infringing on consumer property rights by unilaterally setting the expiration date for the expiration of points. Due to this problem, the conflict between the point provider and the consumer continues to be caused.

The Assemble Protocol team intends to solve these problems with a blockchain-based global point integration platform.

The solution to the problem presented by the Assemble Protocol team is:

1. Point providers secure a place to use to eliminate debt accumulated through the point system, and secure a channel for inflow of new customers.
2. Point consumers are provided with a new point usage method through various places where the restriction on the point validity period disappears.
3. Affiliates are provided with additional sales channels and efficient advertising means.

The assemble team defined these three as the team's mission and devised an assemble protocol using blockchain technology to realize them. The assemble team will provide users with a transparent and safe token ecosystem using

Blockchain technology by establishing the assemble protocol and including :

1. point providers
2. point consumers
3. affiliated stores as participants in the assemble protocol.

In addition, by creating an assemble ecosystem that coexists with various Korean or global partners, it intends to establish itself as a widely used blockchain project around the world.

Blockchain

In order for an intangible digital asset to be recognized for its value, it is necessary to have in-kind collateral or credibility that can guarantee its value. These problems can be easily solved by applying blockchain technology. When tokenizing points, using blockchain technology, all transactions become transparent and non-forgery, thereby ensuring safety and reliability. In the case of integrating the platform without applying blockchain technology, more resources are required to secure the issuance, reliability and stability of digital assets.

Assemble Protocol is a point integration platform using blockchain technology. If you use existing key currencies and points to provide a nationwide service, you must overcome various disadvantages such as exchange rate changes between currencies, slow transmission speed and fees .

For example, in order to integrate points between WYDOU Mobile Co., Ltd., a partner of the assemble and a global partner of the assemble, which is planned in the future, there are many things to consider, such as exchange rates, transmission speed, and fees.

However, since digital assets issued through blockchain technology are based on the asset's unique value, problems of exchange rates and fees can be solved. In addition, since the point network network that was scattered among global partners uses one blockchain network through blockchain technology, the problem of transmission speed can also be solved.

In the future, various partners will continue to join the Assemble Protocol platform, and services that have points not only in Korea but all over the world will be able to potentially enter assemble partners. As all points accumulated and transaction details are transparently recorded on the blockchain, the details cannot be forged. Therefore, stability and reliability are secured. By introducing blockchain technology and digital assets, partners can lower barriers to expand into global business through the assemble protocol platform.

Building a new point or mileage service for a business can take as little as months to years. By using tokens issued on the blockchain, you can save money and time spent in building a security system, construction and operation system.

In assemble, a variety of companies can be introduced quickly at low cost by providing a plug- in API that can be applied to the platform .

Platform

Assemble aims to create a virtuous cycle business ecosystem that benefits both point providers, point consumers, and affiliates where the assemble platform is a participant by providing a blockchain-based point integration platform to point providers and customers, and connecting consumers with sufficient purchasing power to affiliated stores. do. The core elements of the assemble protocol are 1) point exchange 2) marketplace 3) data infrastructure that exists within the platform, and these elements are necessary elements that anyone who participates in the assemble platform can access and use.

The point exchange is a space where the integration and exchange of points, the core function of assembling, take place. When the point provider stakes the token, consumers can exchange points from the point provider for assemble tokens in proportion.

The point exchange has an automatic trading system and a point settlement system to efficiently process point exchange and point settlement. In addition, the marketplace is an online market where assemble tokens can be used. Anyone who participates in the assemble can earn the right to sell in the marketplace equally through staking.

The profit settlement system calculates the sales profit for each product and settles it to the seller every day. Lastly, the data infrastructure is a service space that utilizes a data infrastructure and database configured based on various accumulated data such as consumer activities and patterns in the assemble platform.

It is a service space that builds and utilizes data infrastructure and databases based on accumulated data. Point providers and marketplace sellers can pay advertising costs to assemble and use them to execute advertisements.

Point integration : Existing point management services cannot be combined or converted between points. Each point is designed to be used only at specific affiliated stores, so free use is also impossible. Within the assemble platform, points of various partners can be converted into a single digital asset.

1. Point monetization: Every year, countless points are lost. According to the Financial Supervisory Service, the points of the eight full-time card companies that expired in the first half of 2019 are counted at 49.9 billion won. [3] In 2017 and 2018, KRW 115.1 billion and KRW 102.4 billion were lost, respectively. In assemble, anyone can easily convert points into cash at any time by using a convenient UI.
2. Purchasing Points: If you use points through affiliate stores in the assembly, you can get various benefits such as discounts and additional services. If you pay with points rather than the existing cash or card payment, it will provide discount rates and various benefits. Consumers who want to get the benefits provided can buy tokens on digital asset exchanges.

Point utilization

1. Token Transfer: Existing points were impossible to transfer due to policy and technical issues. Digital assets can be easily transferred to anyone within the assemble platform. Existing points were often only allowed to be transferred between families, and the process was very complicated. In the assemble platform, if you only know the address information of someone else's assemble wallet, you can easily transfer it using the assemble wallet.
2. Commodity transaction: Anyone can become a buyer or seller of goods in the assemble platform. The most important thing in P2P transactions is the reliability between peers . Individual users and affiliates of the assemble acquire seller qualifications within the assemble by staking more than a certain amount of tokens. Assembling enables individual and individual transactions in the marketplace and expands the range of point utilization, unlike the existing pointer users.

Advertising

1. Data infrastructure construction: In the assembling platform, data infrastructure will be formed to maintain the ecosystem. The data infrastructure will be built in the assemble platform by using existing data in a variety of ways, including service purchase history and usage history of existing partners. A new data infrastructure will be built using all available data, including consumption patterns, for all consumer activities and points. Advertisers will be able to establish new advertising strategies based on the data built on the platform.
2. Consumer analysis: Securing consumers with high purchasing power is an essential factor in vitalizing the ecosystem. Consumer analysis will be conducted based on the customer data infrastructure built on the platform. Through consumer analysis, we will target advertisements and promotions for each situation.
3. Consumers targeted by consumer analysis will have higher purchase conversion rates than existing consumers. In the assemble advertisement infrastructure, data will be additionally accumulated through a series of processes such as point acquisition, point exchange, and point consumption, and the accumulated data will be additionally used for consumer pattern analysis. Advertisers use the analyzed data to measure POAS (Return on Ad-Spend) for advertisements and obtain effective advertisement effects.
4. Data utilization: Advertisers can execute advertisements using data in various ways in mobile applications . Features such as push notifications, banner ads, and various discounts or promotions will be implemented in the assemble application. Data of various consumers can be secured through the data infrastructure, and through this, advertisements targeting specific consumers are also possible. In addition, an analysis function capable of grasping consumers' behavior according to the advertisement type is also added. Using this analysis data, advertisers can increase the return rate of consumers and increase sales.

Reference :

Assemble Protocol Official Homepage : http : //assembleprotocol.io

Whitepaper : http://assembleprotocol.io/paper/assemble_whitepaper_ver1.0_ENG.pdf?200820

Official Facebook : https://www.facebook.com/Assemble-Protocol-102092401488638/?modal=admin_todo_tour

Official Twitter : https://twitter.com/ASSEMBLE_io

Announcement Bitcointalk : https://bitcointalk.org/index.php?topic=5272762

Official Telegram : https://t.me/assembleprotocol

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